Wondrlab in Talks to Acquire Madison World
By Staff Writer in Media News on Wednesday, 25th February 2026 at 9:10pm

Mar-tech network Wondrlab is reportedly in discussions to acquire advertising agency Madison World, though no deal has been confirmed. Saurabh Varma, Founder and CEO of Wondrlab, said the agency is actively evaluating acquisition opportunities as part of its strategy to scale and strengthen its platform-first, full-funnel marketing offerings, according to Social Samosa.
Wondrlab, launched in November 2020, has completed multiple acquisitions, including creative, influencer, performance marketing, and tech firms, both in India and internationally. Madison, founded by Sam Balsara, is reportedly valued at around Rs 1,000 crore. A successful deal would mark the largest Indian agency acquisition by another Indian firm. Madison has previously dra...
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