WPP Media strengthens Reckitt India partnership with e-commerce media win
By Staff Writer in Media News on Monday, 12th January 2026 at 11:32pm
WPP Media has retained the integrated media mandate for Reckitt India and expanded its partnership to include the e-commerce media mandate.
As part of the renewed engagement, WPP Media’s Wavemaker will continue to handle Reckitt’s media strategy, planning and buying, while also leading e-commerce and quick commerce across the company’s portfolio. The remit covers brands including Dettol, Harpic, Durex, Finish, Lysol and Veet.
The expanded mandate brings together mainline media, digital and commerce under a single integrated operating model aimed at delivering greater consistency and measurable business impact across the consumer journey.
In addition to India, the partnership will be extended to 21 European markets from January 2026.
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