Pepper Communications Group (PCG), an integrated communications agency, has been appointed as the PR Mandate for Apis India Limited, a leading FMCG company with three generations of trading experience in food products. Founded in 1983, Apis India entered the B2C segment in 2016 with its Apis brand, building consumer trust through consistent quality, wide distribution networks, and expansion across domestic and international markets. The company continues to focus on wellness and natural foods. Under the new mandate, PCG will strengthen Apis India’s communications strategy, highlight its legacy, and enhance consumer engagement and leadership visibility. The agency will handle media relations, storytelling, and brand perception. Roshan Mohan, Group MD of PCG, said the partnership will amplify the brand’s legacy, while Naagesh Mishra, Marketing Head at Apis India, noted it will enhance corporate communication and stakeholder engagement.

Science Journalist Felicity Nelson has described a personal connection behind her recent win for long COVID reporting at the recent Emerge Australia Excellence and Journalism Awards.  Nelson has been affected by long COVID since 2021, and her life now looks completely different.  “It's an energy-limiting illness that affects every minute of every day and cuts through work, family and every social interaction you have,” Nelson told Influencing.  “Most people with long COVID do not have the capacity to do consistent work. My long COVID journalism is for them. I am fighting for people who do not have a voice.”  She said she was proud to have won the award given how confronting writing about her experiences was. “This award validates my difficult decision to blend my lived experience of long COVID with the science and to not hold anything back from the reader. I think this takes courage, and it was pretty difficult.” Nelson won for her reporting on the Rapamycin dr

This week, our round-up of Australian PR moves includes a couple of attention-grabbing exits, one relaunch and several appointments. Changes afoot at Edelman and WPP The big news in PR this week was Edelman CEO Tom Robinson calling it a day after almost four years in the top job. Robinson took over the Australian arm of the global agency in mid-2022 from Michelle Hutton, having previously worked at Medicorn for 11 years.    Robinson told Mumbrella, “I’m proud of all that our team and leadership have achieved together. However, the time feels right for a new leader to shape the next phase of the business, and I look forward to taking on a new challenge.” His last day will be May 15 and the agency is now recruiting a replacement.  Shortly before Robinson’s departure, the boss of WPP’s PR arm, Tom Horn, took to LinkedIn to announce he was also moving on. In a week where everybody was expressing concern about Mythos, Horn an

Roberts-Smith breaks silence as war-crimes fight escalates Ben Roberts-Smith has issued his first public statement since being charged, condemning the AFP’s arrest as an “unnecessary spectacle” and vowing to fight the allegations. Several papers also report his legal team is weighing a bid to permanently halt proceedings, sharpening debate about due process, public interest and the handling of high-profile war-crimes cases. Covered by: Sydney Morning Herald, The Australian, Courier Mail, Daily Telegraph, Herald Sun, The West Australian, The Advertiser. Budget pressure builds: Chalmers flags red-tape cuts and tax reform Treasurer Jim Chalmers is signalling a May budget focused on lifting productivity by cutting regulation, while also keeping broader reform ambitions alive despite global economic shocks. At the same time, reporting suggests the government is considering winding back the post-1999 capital gains tax discount—an explosive move with major implica

Georgie Gardner has ended her near-25 year career with Nine with a classy farewell as she struggled to fight back tears in her final broadcast. “From that moment Brian Henderson welcome me into the 6pm news studio, it has never been lost on me that this role comes with duty, a duty to be accurate, impartial and informative, but also to be human and sincere and respectful,” she said. Gardner joined Nine in 2002 as a weather presenter on Nine News in Sydney, as well as hosting afternoon updates. She became a news presenter on Today in 2006 and then added Nine News Sydney weekend presenter in 2009. In 2014, she departed Today but returned to the show as co-host in 2018. She filled that role for two years before returning to presenting Nine News Sydney on Friday and Saturdays. News' Annette Sharp claimed Gardner was let go amidst Nine cost-cutting, a claim Nine has denied. Below if the full transcript of Gardner's final broadcast "I'm blown away an

As The Sydney Morning Herald marks 195 years, a new anniversary video features some of its highest-profile journalists and editorial staff reflecting on the impact of their journalism and the role it continues to play. Political and International Editor Peter Hartcher puts the case bluntly: “We tell truth in an era of lies.” The video also features investigative reporter Kate McClymont recalling how the jailing of Eddie Obeid brought her to tears, Peter FitzSimons remembering how he chased down George Bush Sr., and photographer Kate Geraghty reflecting on her coverage of the Iraq war. Running through it is a shared view that journalism begins with curiosity and ends in public service. “Curiosity is what we’re all about,” Geraghty says, while McClymont calls the work “a complete privilege” because it allows journalists to “try to make society actually a better place”. Peter Hartcher, Political & National Editor “We t