Adgcraft secures PR mandate for ‘Kalidas ka Kathaalok’ in collaboration with IGNCA
By Staff Writer in Media News on Monday, 09th February 2026 at 2:03pm
Adgcraft Communications secured the PR mandate for the second edition of Kalidas ka Kathaalok, the Great Indian Storytelling Festival organised by Samay Yaan in collaboration with the Indira Gandhi National Centre for the Arts (IGNCA). The two-day cultural event took place at Purana Qila, New Delhi, on February 7 and 8, 2026.
The festival explored the literary world of Mahakavi Kalidasa through storytelling, theatre, music, and art, offering audiences a time-travel experience rooted in India’s civilisational heritage.
Adgcraft joined as PR Partner, managing strategic and creative media communications to amplify the festival’s cultural narrative across platforms.
Inspired by the works of Kalidasa, Kalidas ka Kathaalok carried the theme “Let’s time-travel to a Bharat, 2000 Years...
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