Criteo, Zepto extend partnership to boost retail media reach
By Staff writer in Media News on Thursday, 28th August 2025 at 1:00pmCriteo, a commerce media platform, has expanded its strategic partnership with Zepto, a quick commerce platform. The collaboration, which began last year, focuses on scaling retail media campaigns by allowing brands to deliver personalised off-site ads and gain visibility across the open internet.
According to BestMediaInfo, Zepto can now use Criteo’s Retail Media Offsite platform to help brands reach shoppers beyond the app or website. This enables more targeted re-engagement through relevant ad placements, increasing the potential for repeat visits and conversions.
Criteo’s AI-powered technology underpins this effort by helping brands connect with audiences throughout the shopping journey.
The quick commerce sector in India is projected to grow 75–100 per cent year-on-year, o...
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