July 10th, 2024

Something quite significant happened this week. We mentioned it yesterday, but it is something that I wanted to discuss in far more detail.

Well Trevor Long at EFTM, Val Quinn at GadgetGuy and Stephen Fenech at TechGuide, were all there, enthusing about what we’re assured is the technical wizardry of the Vision Pro.

From a media perspective, though, potentially more interesting than their individual takes was how each of them concluded their stories.

Trevor, Stephen and Val aren’t just excellent journalists, they’re smart publishers, which for independent media is now a compulsory pre-requisite. With Google essentially turning off the tap of easily-attained traffic sources, particularly as it relates to affiliate revenues, all independent publishers have ...