Experience Commerce wins digital mandate for Parle Candy Culture
By Staff Writer in Media News on Tuesday, 11th March 2025 at 9:16pmExperience Commerce announced that they have been appointed as the official digital partner for Parle Candy Culture, overseeing social media marketing, media planning and buying for the brand.
The agency will manage content strategy, product storytelling, festive campaigns and real-time marketing, while also implementing SEO-driven strategies to enhance YouTube discoverability.
Influencer and celebrity collaborations will be leveraged to boost brand engagement and consumer reach.
Mayank Shah, VP of Parle Products, said Experience Commerce is the right partner to drive Parle Candy Culture’s digital growth.
Bhawana Daga, VP of Growth at Experience Commerce, emphasised the agency’s commitment to crafting data-driven digital narratives to strengthen the brand’s presence in the conf...
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