Fourth Right: DD's Creator’s Corner is a gateway to a controlled media space
By Pragadish Kirubakaran in Media News on Friday, 06th February 2026 at 3:59pm
Image edited by Dinesh Raj M
When Prasar Bharati announced Creator’s Corner on DD News, the messaging was upbeat and deliberate. Prime-time visibility. Digital-first talent. A 90 per cent revenue share. And a clear promise that India’s creator economy would finally get a seat at the national broadcast table.
On the surface, this looks like long-overdue modernisation. Dig a little deeper, and it becomes something more consequential: the State formally stepping into an ecosystem that grew precisely because it stayed outside institutional control.
According to official statements carried by the Press Information Bureau and The Economic Times, the 30-minute slot will run five days a week at 7 pm, featuring four to six creator-led videos across news, culture, education,...
To continue reading this article...
More Influencing|Tech
Opposition slams DMK over MLA’s assault on journalist in Srirangam
By Staff Writer in Media News on Friday, 06th February 2026 at 2:34pm
Ripe in Town’s founder and editor-in-chief on best PR pitching approaches
By Tony Bosworth in Media News on Friday, 06th February 2026 at 1:49pmFurler marks 40 years as a journo
By Tony Bosworth in Media News on Friday, 06th February 2026 at 9:17am
THE BRIEF: Pour form
By Tony Bosworth in Media News on Friday, 06th February 2026 at 6:11am
Allahabad High Court refuses to quash defamation case against News18 journalists
By Staff Writer in Media News on Thursday, 05th February 2026 at 9:27pmSC quashes Telangana HC order granting police custody of two women journalists
By Staff Writer in Media News on Thursday, 05th February 2026 at 9:26pm
Journalism vital to democracy, says Governor Gangwar
By Staff Writer in Media News on Thursday, 05th February 2026 at 8:05pm
Media news latest
Marcoms news latest