Grins Galore as Marketing-Interactive Australia Launches
By Will McLennan in Media News on Monday, 07th July 2025 at 11:20amThere were smiles aplenty last Thursday evening, as prominent South-Asian trade publication Marketing-Interactive launched its Australian brand at The Ivy Penthouse in Sydney.
Marketing-Interactive Australia’s launch was marked by a speech by Editor Matthew Eaton. Eaton had previously launched the title in Hong Kong in 2007 and was previously Group Editor across the Singapore, Malaysia, and China editorial teams, from February 2011 to January 2016.
Matthew Eaton, Editor Marketing-Interactive Australia
Following the launch speeches, Marketing-Interactive Australia Editor Eaton told Influencing, “It’s been huge for us; we understand it's not a given here. The trade press is incredibly strong in Australia. There are some excellent brands that have been in this market for a long...
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