Here’s what happened when Media Watch called Man of Many
By Tony Bosworth in Media News on Monday, 25th August 2025 at 10:46amWhen the phone rings and it's Media Watch calling, most publishers feel their hearts sink. But for Man of Many co-founder Scott Purcell, recent calls from the ABC's media watchdog program brought unexpected validation.
The digital lifestyle publisher received two calls from Media Watch in the past month regarding sponsored content campaigns. But rather than exposing wrongdoing, the program was highlighting Man of Many as an example of best practice in disclosure of sponsored content.
"I was a bit nervous," Purcell admitted, "but it was good to hear that we were one of the few that had done the right things. They were trying to catch up some people who got involved with the same campaigns and haven't disclosed it."
The publisher's approach to sponsored content transparency stems from a...
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