Insider: Really good personal connection with audience differentiates techpartner.news
By Will McLennan in Media News on Thursday, 17th April 2025 at 11:29amTechpartner.news’ Commercial Director Steven McDonald believes the new publication differentiates itself from rivals in that it has, “a really good personal connection” with its readers, while the editorial and editorial departments work closely together.
“We've got a real dedicated, cohesive team behind our website and events,” McDonald said when he appeared on Influencing Insider last Wednesday.
“Will [Maher, Editor-in-Chief] and I work together quite closely, and so I think it’s very rare you see a sales department and editorial department work on the publication that closely.
“Ultimately, we pride ourselves on the end outcome because that, in the end, is what gives us more readers and more viewers. So events like Pipeline [Channel Conference] are not just for t...
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