Knowing who journalists write for
By Seamus Byrne in Media News on Wednesday, 08th July 2020 at 10:11am
Following on from the question of having your contact buckets in order last week, and bouncing off Redrup’s 5 Minutes yesterday, there’s an important issue that constantly crops up in discussions with other journalists about what goes wrong in PR pitches.

“Why are you pitching me this? I would never write about this.”
The ‘me’ in that sentence is critical. We know why you’re pitching it. It’s your job.
But if you treat everyone in your contact bucket as exactly the same – a generic list that tells your client you contacted THIS MANY journalists – then you get a reputation as a timewaster that starts to get filtered into our own special bucket… the ‘Ignore’ list.
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In Pictures: nextmedia's What's Next? / Halloween Event
By Will McLennan in Media News on Friday, 30th October 2026 at 7:29am
Last night, Influencing attended nextmedia's What's Next? / Halloween Party, held at The Establishment in Sydney. The networking event saw drinks and laughs flow throughout the evening.
The event also featured an address from techpartner.news Commercial Director Steven McDonald, who shared brief insight and into the company's recent Pulse survey and what's ahead for both techpartner.news and iTnews in 2027.
Please enjoy a collection of photos from the evening.
IFWJ seeks journalist protection law in Rajasthan on 76th foundation day
By Staff Writer in Media News on Thursday, 29th October 2026 at 7:10pm
The Indian Federation of Working Journalists (IFWJ) has renewed its demand for a journalist protection law in Rajasthan, saying the government must move beyond assurances and take concrete steps to address journalists’ safety, livelihood and other long-pending demands.
Journalists from various districts gathered at Shaheed Smarak in Jaipur on Wednesday, October 28, to mark the organisation’s 76th foundation day and highlight the challenges faced by the media fraternity.
A delegation led by IFWJ Rajasthan president Upendra Singh Rathore met Arun Chaturvedi, chairman of the Rajasthan State Finance Commission, and submitted a memorandum seeking the implementation of a journalist protection law and resolution of other pending demands.
During the meeting, Chaturvedi suggested studying the legal provisions and drafts of journalist protection laws implemented in other states. He asked the organisation to provide copies of the relevant legislation to facilitate further discuss
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By Staff Writer in Media News on Thursday, 29th October 2026 at 6:14pm
Mrig Sight Media has partnered with Rama Hospital, Noida, to support its branding, marketing and public relations efforts. The partnership aims to strengthen the hospital’s brand identity, improve audience communication and expand its reach.
The agency will develop marketing and communication strategies aligned with the hospital’s healthcare requirements and institutional objectives. Its mandate will cover public relations, media outreach, digital marketing, content creation and branding to highlight the hospital’s healthcare services, facilities and institutional development.
Rahul Ranjan, director of Mrig Sight Media, said the agency would focus on targeted PR and marketing initiatives tailored to the hospital’s communication needs. He added that effective messaging could help healthcare institutions connect meaningfully with their audiences.
Based in Noida, Mrig Sight Media provides branding, public relations and marketing services. Its
CBI questions journalist Ashutosh Negi, who first sought its probe into Ankita Bhandari murder
By Meena R. Prashant in Media News on Thursday, 29th October 2026 at 4:57pm
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Negi, editor of the news outlet Jago Uttarakhand, was questioned at CBI headquarters in New Delhi on October 27. The agency is investigating the alleged involvement of an unidentified “VIP” in the murder of the 19-year-old resort receptionist.
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