MIB extends feedback deadline on TRP policy overhaul
By Staff writer in Media News on Wednesday, 30th July 2025 at 7:37pmThe Ministry of Information and Broadcasting (MIB) has extended the deadline for submitting feedback on the proposed amendments to the Policy Guidelines for Television Rating Agencies in India by 30 days. Stakeholders and the public can now share comments on the draft, released on July 2, 2025, until September 1, 2025.
The draft policy proposes sweeping reforms to the decade-old Television Rating Points (TRP) guidelines, aiming to democratise the ratings ecosystem, foster competition, and capture the full spectrum of India’s increasingly digital-first content consumption.
A key concern is the outdated methodology overseen solely by the Broadcast Audience Research Council (BARC), which excludes viewership from connected TV devices.
MIB has also flagged restrictive claus...
To continue reading this article...
More Media News
India slapped with 25 per cent tariffs as Trump's tantrums crash trade talks
By Pragadish Kirubakaran, Pradeep Damodaran and Neeraja Gopalakrishnan in Media News on Thursday, 31st July 2025 at 3:02pm
Google to host India News Summit 2025 amid AI traffic concerns
By Staff writer in Media News on Thursday, 31st July 2025 at 1:47pm
Surf publication Tracks Magazine expands to India
By Staff writer in Media News on Thursday, 31st July 2025 at 1:15pm
Ex-ABC reporter Schubert takes law into his own hands
By Tony Bosworth in Media News on Thursday, 31st July 2025 at 9:37am
The Oz launches new digital wealth section
By Staffwriter in Media News on Thursday, 31st July 2025 at 8:54am
InDaily welcomes Emily Griffiths as digital producer
By Tony Bosworth in Media News on Thursday, 31st July 2025 at 8:26am
THE BRIEF: Atlassians shrug as Albo ponders Palestine
By Matt Buchanan in Media News on Thursday, 31st July 2025 at 7:23am
Media news latest



Marcoms news latest


