Nova underlines podcast importance with Kerton appointment
By Tony Bosworth in Media News on Wednesday, 26th February 2025 at 8:55am
The growing importance of podcasting for media organisations has been underlined with the news Kim Kerton has joined Nova Entertainment as Head of Podcast Partnerships.
As we revealed yesterday, the Interactive Advertising Bureau (IAB) reports advertising revenue across both streaming and podcasting increased in the last year by 16.0% and 19.1% respectively.
Kerton's new position will be part of CREATE, NOVA’s branded entertainment division, where she will be looking after podcast-led content partnerships and show integration. Kerton has worked for Nova before, most recently as Sydney Head of CREATE, but for the past five years she has held consulting roles for brands including Queensland Tourism, Colonial First State, Tourism Tasmania and AGL, defining their podcast c...
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