Recommendations and hedged bets

By Seamus Byrne in Media News on
It should be a tricky thing to tell your audience to buy a new product. There's a lot of weight in buying a new piece of tech for a household. It's meant to last, and it often costs very real money. You want to get your choice right, and so you turn to experts to help you make the choice.
 
We've had the wave of new TVs this year, with their various upgrades. Every brochure sings the praises, every sales rep knows the pitch. But it's up to us specialist journalists to help cut through the fluff and explain the reality. Are we comparing this year to last year? Are most in your audience likely to be upgrading something older? There's many ways to cut a review and many different readers. How do you give a clear yes or no on whether something is worth it?
 
Same goes for the announcement this week that the Mac is changing its underlying chip technology for the first time in 15 years. Does that mean you should buy the last generation of Intel Macs? Or the first generation of the new ones? Or is there some other way to explain it to a reader who just wants to know their next laptop will do what they want it to?
 
And then there's the enterprise TLAs to cut through on a regular basis. If someone in B2B land is hunting for a new solution, they only want to pick a new vendor for very good reason. It's not just about products, it's about partnerships and trust and stability. Is the shiny new toy worth upending long held routines? The coronavirus showed a lot of folks it's been possible to move fast and succeed if you absolutely had to.
 
Through it all, I like to see journalists genuinely plant a flag on something now and then and say "this is good". So often we carefully couch our words in "this could be" or "you might find it works for you". Might. Could. Hedge the bet. Don't be too direct about your recommendation.
 
Even in games reviews we see it. The "if" or the "some people" where more certainty could truly help a reader or viewer feel like you hold a real opinion about this specific new thing.
 
We can't shout from the rafters about everything we see either. If everything is incredible then nothing is. It's fair to say we're surrounded by a lot of really cool things in our jobs, but we can't recommend everything to everyone or they'll be left still wondering what to choose for their next upgrade.
 
Often I ask marketing reps to tell me what the biggest step forward is in a new product, or to tell me the top two features that sets this particular product apart. Quite often they struggle to answer. They're ready to give the full list of features or to talk about the umbrella reasons why it's better than the old one. But if you can't speak to the reality of using your product and what excites you personally about what's new, it becomes a transparent sales pitch without real comprehension.
 
If we're not all constantly debating the very real ways a new product or service will be used, and the very real reasons someone out there in the market will love this new option, then we're just not doing our jobs.

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Savvides takes charge of SBS

By Jonas Lopez in Media News on

The SBS network has selected George Savvides as the new chairman of the board. 

He had spent the past month as interim chair following Dr Bulent Hass Dellal’s exit after two terms lasting a total of ten years. His previous management roles include managing director of Medibank and Medibank Private, and chairing World Vision Australia.

Savvides joined the SBS board in 2017 and had led its remuneration committee, then later moved up to deputy chairman. He also works in the SBS community advisory committee.

“Over 45 years, SBS has played a vital role in informing and shaping Australia, not only meeting the needs of multicultural communities and our First Nations people, but helping all Australians explore and celebrate our diversity. It is a truly unique organisation, supporting economic and civil participation, and striving to inspire all Australians to experience the benefits of social inclusion,” said Savvides of his appointment.

“SBS’s role for t

Snow falls anew on Triple M Brisbane

By Jonas Lopez in Media News on

Graeme Snow has signed up with Triple M Brisbane as its new executive producer for The Big Breakfast with Marto, Margaux and Nick Cody.

He joined following a recent recruitment search and will start working on 27 July.

Snow came after three years with FOX Sports Queensland, and prior to that he was EP for former Triple M Brisbane breakfast shows The Cage and The Grill Team Brisbane.

“My time at Fox Sports was truly a fairy tale, from creating a human NRL trophy, to helping Fletch and Hindy survive four days in a bubble tent outside of Suncorp Stadium to being in the ring carrying the Australian flag for the Horn v Mundine fight, I had a ball. COVID19 brought this time to an end, and if it didn’t, the ducks wouldn’t have aligned for this position,” said Snow.

“Returning to Triple M really does feel like coming home. Anyone who has been lucky enough to work there will tell you that it really is like a massive family.”

SEN taps Riewoldt

By Jonas Lopez in Media News on

The Sports Entertainment Network (SEN) has welcomed Richmond Tigers AFL star Jack Riewoldt on board for a new weekly one-hour show on SEN1116, under the club’s partnership with Swinburne University of Technology.

Premiering at 6PM AEST on 13 July, Jack Riewoldt’s Tiger Time will feature Riewoldt’s thoughts on the current season including taking a look at the Tigers’ performance in the previous round. He will also talk with Richmond alumni and fans. 

The show will run for ten weeks.

“It’s been weird not having fans at our games this season, but I’m sure I’ll hear the Tiger Army loud and clear on Monday nights on SEN. I’m looking forward to chewing the fat with some special guests and chatting with listeners who I expect will have plenty to say each week! Hopefully we can turn on some good footy despite the difficult circumstances of this season and keep the conversation nice!” said Riewoldt.

Which-50 bought by Boardroom.Media

By Jonas Lopez in Media News on

Digital content portal Which-50 has been officially acquired by multimedia outfit Boardroom.Media. 

Which-50 editor-in-chief Andrew Birmingham said the purchase agreement was signed late last week. 

The brand and website will be retained as its staff is integrated within the Boardroom organizational structure. 

“We will keep writing the stories we have always written. We will also utilise the Boardroom Media capabilities and incorporate video and other multimedia into our coverage,” explained Birmingham.

“Another change the Which-50 audience should expect is to see a wider range of perspectives in stories. Traditionally we would interview chief digital officers, or CMOs or CIOs in our stories, or founders if they are an emerging business. With the expanded focus expect also to see more perspectives from CEOs, CFOs, HR, risk managers. We always wanted to do this in the past, but lacked the scale to do so.”

The acquisition came months into a pa

Knowing who journalists write for

By Seamus Byrne in Media News on

 

Following on from the question of having your contact buckets in order last week, and bouncing off Redrup’s 5 Minutes yesterday, there’s an important issue that constantly crops up in discussions with other journalists about what goes wrong in PR pitches.
 
“Why are you pitching me this? I would never write about this.”
 
The ‘me’ in that sentence is critical. We know why you’re pitching it. It’s your job.
 
But if you treat everyone in your contact bucket as exactly the same – a generic list that tells your client you contacted THIS MANY journalists – then you get a reputation as a timewaster that starts to get filtered into our own special bucket… the ‘Ignore’ list.
 
Journalists are under the pump. Overworked. Underpaid. Time poor. And when I say that I don’t want to discount that PR teams are also under a lot of pressure to move fast and hit targets. But, like those

3MP radio back on the air

By Jonas Lopez in Media News on

The ACE Radio Network has officially reactivated Victoria regional station 3MP.

The network stated that the new 3MP will be an Easy Music station catering to the Mornington Peninsula over 1377AM. It will also be available on Melbourne DAB+, iHeartRadio, and CRA’s RadioApp. 

SEN granted ACE Radio the licence. 

Launching out of Frankston in July 1976, the original station, 3MP Classic Hits, was changed when the Pacific Star Network rebranded it as Classic Rock Radio in 2016.

ACE Radio announcer Emily Canning kicked off the broadcast on Friday night. 

John Vertigan and Julie Strini are hosting The Easy Breakfast, followed by Canning from 9AM to 3PM. Cathy Jubb is on drive and primetime duties from 3PM to 9PM, while Dave Drinkell goes on the late-night run.

Hamilton exits MTV

By Jonas Lopez in Media News on

Lisa Hamilton has bowed out of MTV Australia.

She will be up for freelance opportunities.

Hamilton had been with MTV since 2013, when she came in as writer for MTV Travel Co. She later moved up to writing for MTV Style and MTV News, and later promoted to VJ and editor of MTV.com.au.

Follow Hamilton on LinkedIn.

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