The Drill: CNET in Australia
By Seamus Byrne in Media News on Thursday, 01st April 2021 at 8:42amHow do Australia’s media teams run their daily and weekly routines to produce great work for their readers? And who are they trying to talk to? We’re back with another edition of The Drill to find out, this time around it’s CNET Editorial Director Mark Serrels with insights into the Australian operations.

Give us the elevator pitch for your title?
CNET is the world's number one tech site. Pretty solid pitch!
How would you describe the voice of your publication?
CNET has so many fantastic writers across multiple beats but I think the core of CNET is advice. Our tone comes from trying to deliver that advice effectively.
Who is the audience your outlet reaches better than most?
It's a broad audience. CNET isn't as dialed into a sp...
To continue reading this article...
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WPP Media strengthens Reckitt India partnership with e-commerce media win
By Staff Writer in Media News on Monday, 12th January 2026 at 11:32pm
WPP Media has retained the integrated media mandate for Reckitt India and expanded its partnership to include the e-commerce media mandate.
As part of the renewed engagement, WPP Media’s Wavemaker will continue to handle Reckitt’s media strategy, planning and buying, while also leading e-commerce and quick commerce across the company’s portfolio. The remit covers brands including Dettol, Harpic, Durex, Finish, Lysol and Veet.
The expanded mandate brings together mainline media, digital and commerce under a single integrated operating model aimed at delivering greater consistency and measurable business impact across the consumer journey.
In addition to India, the partnership will be extended to 21 European markets from January 2026.
Apexx Media relaunches as AMBC to strengthen its focus on reputation-led growth
By Staff Writer in Media News on Monday, 12th January 2026 at 6:48pm
Apexx Media, a brand strategy and communications firm, has relaunched itself with a refreshed identity as AMBC (Apexx Media Brand Creators) in New Delhi, highlighting a sharper focus on building strong and lasting brand reputations. The new identity includes a redesigned logo with an upward arrow, symbolising the firm’s aim to elevate client brands beyond competition.
Founded on January 1, 2017, the firm completes nine years of operations, having worked with more than 500 clients across various sectors. AMBC has earned recognition for its strategic communication work aimed at strengthening brand positioning and supporting long-term growth.
As per Media News 4U, the agency has steadily expanded its international presence, working with partners and clients in Singapore, Hong Kong, the UK, the US and Brazil.
AMBC is widely known for its expertise in brand strategy and crisis communication, focusing on trust-based public relations.
Chennai turns into storytelling capital as The Hindu Lit For Life returns for 13th edition
By Staff writer in Media News on Monday, 12th January 2026 at 4:30pm
When a city pauses to listen to stories, arguments, memories and ideas, it often begins with a book. This January, Chennai will once again become that listening city as The Hindu Lit For Life returns for its 13th edition, reaffirming its place as one of India’s most thoughtful and intellectually rich literature festivals.
Scheduled for January 17 and 18, 2026, at the Lady Andal School premises, the festival comes back with an expanded canvas that moves beyond literature alone and into the wider worlds of ideas, culture and public life. Backed by a strong roster of partners, Lit For Life 2026 promises a richer and more immersive experience than ever before.
Over two days, more than 100 acclaimed voices from India and across the world will gather across 50-plus sessions, conversations and workshops. Writers, thinkers, journalists, economists, historians and cultural commentators will share the stage, offering audiences multiple ways to engage with both the written word and the
FOURTH RIGHT: What happened to India’s newsboom?
By Pragadish Kirubakaran in Media News on Monday, 12th January 2026 at 3:55pm
Image edited by Dinesh Raj M
For years, English-language newsrooms in India have narrated their crisis as a familiar trilogy: shrinking attention spans, hostile platforms, and evaporating revenues. None of this is entirely false. But it is profoundly incomplete.
India has not stopped consuming news. It has simply stopped consuming it in English.
According to Dalberg’s The Future of News in India, India is on track to have nearly 700 million digital news consumers by 2026, with daily news consumption continuing to rise. The decisive shift lies in where this growth is coming from. Hindi and regional-language news is growing six to eight times faster than English, powered by mobile-first users in tier-2 and tier-3 towns, many of them first-time digital consumers. English news, by contrast, is becoming a slower-growing, narrower market: urban, elite, and increasingly self-contained.
This shift is already reshaping the economics of journalism. Dalberg projects that print
Experts talk: How AI will affect the media industry in 2026
By Tony Bosworth in Media News on Monday, 12th January 2026 at 1:58pm
As news organisations enter 2026 - nearly three years after the release of ChatGPT jolted the media industry - journalists and executives are grappling with a question that has become impossible to ignore: what is next for generative AI and journalism?
A Reuters survey of 17 senior editors, technologists and strategists, alongside an open call to readers, suggests the coming year will be defined less by novelty and more by structural change. While no one claims to have a crystal ball, five recurring themes stand out: audiences accessing news through AI interfaces, rising demand for verification, deeper newsroom automation, investment in AI infrastructure and skills, and new opportunities for data journalism.
The most widely shared expectation is that audiences will increasingly encounter journalism through AI-powered tools rather than traditional news websites or apps. As large language models become embedded in browsers, phones and wearables, search referrals are expected to
Arambagh Police arrest three after journalists assaulted on college campus
By Staff Writer in Media News on Monday, 12th January 2026 at 1:20pm
Police have arrested three people, including the main accused, in connection with the recent assault on two journalists inside Kalipur College, The Statesman reported.
The incident occurred during a student protest when the college principal was surrounded by students. Journalists Tuhin Das and Asik Hossain were covering the protest and taking photographs when Hasan Chowdhury, along with others, allegedly attacked them on campus. Both journalists sustained serious injuries and were taken to hospital before filing a complaint at the Arambagh police station.
Initially, no arrests were made, sparking concern among local journalists. Chowdhury, said to be a civic volunteer from the Kotulpur police station area and a former student of the college, was accused of acting like a students’ union leader despite being an outsider.
Members of the Arambagh District Press Club strongly protested the delay, demanding accountability and raising concerns about journalist safety. Following this p
What it takes for women to cover the ‘crime beat’
By Meena R. Prashant in Media News on Monday, 12th January 2026 at 1:05pm
The crime beat is often imagined as a chase for exclusives and breaking news. In reality, it is a daily negotiation with chaos: police stations that never sleep, crime scenes charged with grief and anger, families at their most vulnerable, and hours that stretch without warning. For women journalists, it is also a constant negotiation for space in a field that remains deeply male dominated, where credibility must be earned repeatedly and safety is never taken for granted.
For Raina Assainar, correspondent with the Free Press Journal in Mumbai, the entry into crime reporting began quietly. But barely a month into the job, a single observation altered the trajectory of her career.
In July 2008, as the Ahmedabad serial blasts shook the country, she noticed a brief line in national reports that one of the accused had studied engineering in Navi Mumbai. Acting on instinct, she and a photographer went to the college, persuaded the principal to share records, and traced crucial personal
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