The Drill: CNET in Australia
By Seamus Byrne in Media News on Thursday, 01st April 2021 at 8:42amHow do Australia’s media teams run their daily and weekly routines to produce great work for their readers? And who are they trying to talk to? We’re back with another edition of The Drill to find out, this time around it’s CNET Editorial Director Mark Serrels with insights into the Australian operations.

Give us the elevator pitch for your title?
CNET is the world's number one tech site. Pretty solid pitch!
How would you describe the voice of your publication?
CNET has so many fantastic writers across multiple beats but I think the core of CNET is advice. Our tone comes from trying to deliver that advice effectively.
Who is the audience your outlet reaches better than most?
It's a broad audience. CNET isn't as dialed into a sp...
To continue reading this article...
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Mamamia's Charlotte Begg has swapped her head of audience revenue role to return to editorial, taking on the editor-in-chief position at the masthead. ... Show more
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