AI takes over the monotony, frees up newsrooms for creativity, says Kalli Purie
By Staff Writer in Media News on Thursday, 09th October 2025 at 7:23pmFor journalists who live by tight deadlines and constant newsroom buzz, exhaustion often becomes part of the job. But what if technology could take over the repetitive work and free up time for storytelling? That’s where artificial intelligence (AI) steps in, say media experts, including India Today Group’s Vice Chairperson Kalli Purie.
Speaking at the 25th edition of FICCI Frames 2025, held on October 7 and 8 at The Fairmont, Mumbai, Purie shared her confident vision of how newsrooms can co-exist with AI, not as rivals but as partners in creativity. The Silver Jubilee edition of Asia’s premier media and entertainment conclave brought together industry leaders to discuss the future of film, television, OTT, and artificial intelligence.
Purie believes AI’s biggest strength lies ...
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