Journos 'front and centre' in News Corp's new journalist-led campaign
By Tony Bosworth in Media News on Wednesday, 11th February 2026 at 8:12am
News Corp Australia’s State & Community mastheads, including The Daily Telegraph, Herald Sun, The Courier-Mail and The Advertiser, have introduced a new campaign putting journalists front and centre, and is aimed at showcasing the publisher's "breadth of content and 'commitment to trusted, relevant journalism".
The campaign celebrates the reality that people follow people, not just brands, underscoring the value of professional reporting by journalists who live and work in communities across Australia, says News Corp.
It marks the start of a long‑term program to put faces to the journalists' bylines and increase visibility across marketing and subscriber communications.
The Daily Telegraph Editor Ben English&nbs...
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