Prasar Bharati shifts to digital-first strategy; WAVES OTT, pay-per-view model drive youth-focused expansion
By Staff Writer in Media News on Wednesday, 11th February 2026 at 4:07pm
Public broadcaster Prasar Bharati is accelerating its transition towards a digital-first content strategy, with the WAVES OTT platform and a new pay-per-view content acquisition framework emerging as key pillars of its expansion, especially among younger audiences.
According to information shared in Parliament, Prasar Bharati is now sourcing content for Akashvani, Doordarshan channels and its WAVES OTT platform under its Content Sourcing Policy 2024. The move reflects a broader shift from conventional television and radio broadcasting to digital content distribution.
The pay-per-view framework, launched in 2025, allows the broadcaster to acquire and distribute content specifically designed for OTT and digital platforms, including WAVES. The ini...
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