There’s still money in media - The Oz showcases Catalano’s $36m home in glossy wrap
By Tony Bosworth in Media News on Thursday, 24th April 2025 at 9:24am
The Australian has today set what it says is “a new precedent in luxury marketing”, with a four-page gloss wrap to showcase a single residential property owned by media entrepreneur Antony Catalano which is up for sale with an asking price between $33m and $36m
The Australian Community Media Executive Chairman, who also has extensive real estate investments and ran the Domain operation before it was sold to what is now Nine, said The Australian’s highly influential audience meant it was the logical choice to help him sell his prestigious St. Moritz Penthouse in Melbourne.
"I included The Australian's gloss wrap in my marketing campaign because it offers a unique way to connect with an affluent, influential audience in a visually striking, high-impact way," Catalano said.
"W...
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