Are Media launch new brand platforms and data products into luxury market
By Staff Writer in Media News on Wednesday, 08th October 2025 at 8:17amAre Media will today unveil a collection of what it calls “new innovations and initiatives” for its brands ELLE, marie claire, Gourmet Traveller and belle, which includes the launch of Are Media Collectives, a customer segmentation tool, and a suite of initiatives to redefine how brands connect with Australia’s audiences.
The publisher will also announced a suite of new initiatives across its luxury brands, including:
ELLE Fit - A fitness-led vertical blending editorial storytelling, immersive experiences and shoppable extensions.
Big Week of Beauty - Australia’s largest beauty network activation across video, social and e-commerce.
Gourmet Traveller Hotel & Travel Awards - Expanding nationally with content-to- commerce opportunities for luxury travel.
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