Co-Maker scores Moët Hennessy deal
By Jonas Lopez in Marcoms News on Tuesday, 30th March 2021 at 12:36pmHavas Group influencer marketing arm Co-Maker has won the ANZ account for drinks maker Moët Hennessy.
The new deal will see Co-Maker set up a new branding strategy for Moët Hennessy’s product line, such as Glenmorangie whisky and Belvedere vodka.
To this end, Co-Maker also hired freelance PR/communications consultant Dianna Mannion for overseeing the effort. She is a former PR/influencer manager for Coty Inc and Cosmax Prestige Brands, and former press officer for a leading cosmetics firm.
“We’re thrilled to be working with Moët Hennessy to build a meaningful influencer program. At Co-maker, we collaborate with creators to produce original content that people crave. As part of the Moët Hennessy team, we’re looking forward to executing im...
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