Four Aussie agencies named top channel PR companies
By Elliott Richardson in Marcoms News on Thursday, 11th June 2020 at 10:29amA study conducted by Forrester Research has named PR Deadlines, Watterson Marketing Communications, Einsteinz Communications and Bass PR among the top channel-focused public relations companies in the world.
Forrester surveyed a range of technology-focused companies and journalists about the PR firms they work with on a regular basis, asking which of these firms provides the best content, stories and outreach.
Of the estimated 25,000 PR firms worldwide, 85 channel PR firms shone through, with Watterson and Einsteinz two of the four top Australian companies, while Bass PR was named one of the top 13 worldwide firms.
Watterson Marketing Communications boss, Hannah Watterson said she is proud of the work her company does in the tech channel.
“Watterson Mark...
To continue reading this article...
More Marcoms News
IN PR: Alysha Mortimore joins Bupa
By Staff writers in Marcoms News on Monday, 12th October 2026 at 5:39pm
Alysha Mortimore joins Bupa
Alysha Mortimore has started a new role as change and communications manager at Bupa.
She worked at Transport for NSW for five years, most recently as a senior manager of communications and engagement.
In her previous experience, she worked at Sydney Trains, Rehab Management, and Bureau Veritas Group in various PR roles for a decade.
Jack Keys joins Square
Jack Keys has joined Square as a business development representative after working for more than two years at Sling & Stone.
He was most recently an account manager and previously worked at Pontoon as an account coordinator.
Dentsu recruits PR account manager
Dentsu Creative is looking to hire a PR account manager based in Sydney. The candidate will drive day-to-day momentum across press office and campaign activity, keeping work moving, stakeholders informed and outputs consistently high quality and develop timely pitches and relevant stories across motoring, lifestyle, educa
IN PR: Beth Topp joins Asahi Beverages
By Staff writers in Marcoms News on Friday, 09th October 2026 at 5:17pm
Beth Topp joins Asahi Beverages
Beth Topp has taken up a new role as comms manager for strategic projects at Asahi Beverages.
Topp worked in various communications roles across the Department of Defence, the Australian Government Department of Finance, the Australian Financial Security Authority, the Department of Treasury and Finance, Victoria, the Bureau of Meteorology, and Crown Resorts.
ABC seeks a publicist
ABC is looking to hire a publicist based in Sydney or Melbourne. Reporting to the Publicity Manager, you’ll lead the planning and execution of innovative campaigns to promote ABC’s screen content, audio, and news. Working at pace across multiple projects, you’ll manage internal and external stakeholders, including on-screen talent and production partners, ensuring every campaign is delivered with impact.
FUNDAY Natural Sweets recruits a marketing coordinator
FUNDAY is looking for an energetic, highly organised and proactive Marketing Coord
IN PR: Catherine Sumner elevated at nib Group
By Staff writers in Marcoms News on Thursday, 08th October 2026 at 5:45pm
Catherine Sumner elevated at nib Group
Catherine Sumner has been promoted to group external communications lead at nib Group.
In her new role at nib Group, Sumner will be responsible for the organisation’s external communications activities, building on her experience in corporate communications and reputation management.
Sumner was most recently the group communications manager for more than a year.
She brings over 15 years of communications experience across Australia and the UK, working across healthcare, consumer, technology and not-for-profit sectors at HubSpot, CSIRO, 303 MullenLowe, Ogilvy PR, One Anther Community, PLAY Communications, Clemeger Group, YMU and more.
IN PR: PRCA launches Rising Professionals Network; PR mental health survey launched
By Staff writers in Marcoms News on Wednesday, 07th October 2026 at 5:23pm
PRCA APAC launches Rising Professionals Network
PRCA APAC has launched its Rising Professionals Network, creating a platform for emerging communications professionals from Singapore, the Philippines, Malaysia and Japan to help shape discussions around the future of the industry.
Chaired by APAC Advisors manager Noemie Viterale, the Network will focus on issues including AI, changing career paths, commercial skills, public affairs and leadership.
Its initiatives will include workshops, thought leadership, education partnerships and industry collaborations, while its first initiative, Next Gen Wire, provides rising professionals with a platform to share their perspectives on communications, PR and public affairs.
The Network will develop further initiatives throughout 2026 and 2027 aimed at building practical skills and giving emerging professionals a greater voice within PRCA APAC and the wider communications industry.
PR Bodies launch mental health survey
Veteran news anchor Richard Morecroft passes away
By Staff writers in Marcoms News on Wednesday, 07th October 2026 at 1:13pm
Veteran news anchor Richard Morecroft, who presented the NSW 7 pm News for almost two decades, has died aged 70.
According to a statement from the ABC, Morecroft presented the bulletin from 1983 to 2002 after previously anchoring ABC News in South Australia.
He also hosted SBS’s Letters and Numbers and ABC’s children’s current affairs program Behind the News.
Morecroft was diagnosed with cancer earlier this year and died peacefully on the NSW south coast, with his partner of 36 years, Alison Mackay, beside him.
"He was diagnosed with cancer earlier this year and was grateful to go peacefully, with his partner of 36 years, Alison Mackay, beside him," they said in an Instagram post.
"We are devastated to lose such a warm, generous and caring human and hope that all those who knew him, if only through their TV screens, will remember him fondly."
Tributes have flowed from colleagues and public figures, with Australian Story present
IN PR: Nicoletta Vasilaras' new gig
By Staff writers in Marcoms News on Tuesday, 06th October 2026 at 5:37pm
Nicoletta Vasilaras takes up senior comms role
Nicoletta Vasilaras has started a new role as a senior communications and engagement officer at Transport for NSW.
She was a communications officer at Georges River Council for three years, most recently.
Vasilaras held comms roles at Seymour Whyte, ImpactInstitute, and Clear Hayes Consulting.
Kathryn Goater steps up at AZK Media
Kathryn Goater has stepped into the role of senior director, media and growth at AZK Media.
She will work across their customer portfolio to further strengthen strategy and campaign performance, identify growth opportunities.
She was a senior account director at AZK Media most recently and worked across various PR groups including Recognition PR, Bench PR, Socom, Rowland Pinder, Ragingmedia and King PR. Previously Goater freelanced as a PR consultant for nearly three decades and also worked as a journalist at Information Australia for two years.
Caldic APAC welcomes Cecilie Mourits-Andersen
IN PR: Jonathon Larkin leads communications at ASIC
By Staff writers in Marcoms News on Friday, 02nd October 2026 at 5:02pm
Jonathon Larkin has joined ASIC as the head of communications, after more than 11 years at Telstra, where he most recently served as a corporate affairs principal.
He held several senior communications roles across corporate, finance, strategy, legal and regulatory affairs, and also spent a month as Acting Chief of Staff to Telstra’s CEO.
Larkin previously worked in communications roles at the City of Sydney and WWF-Australia, including as national communications manager at WWF-Australia and senior communications officer in the Office of the Lord Mayor.
He also served as a member of CEDA’s NSW/ACT State Advisory Council from 2017 to 2023.
Media news latest
In Front Page News Today: NSW backs gas subsidies; $630m care-worker pay boost; NSW stamp duty revenue plunges. ... Show more
Channel Seven has continued its bid to sign former Today show host Sarah Abo, according to The Australian’s Media Diary. ... Show more
Following the departure of Australian Financial Review editor-in-chief James Chessell, his replacement, Cosima Marriner has now chosen her new lieutenants. ... Show more
Marcoms news latest
Beth Topp has taken up a new role as comms manager for strategic projects at Asahi Beverages. ... Show more