Helping your clients prove their expertiseBy Seamus Byrne in Marcoms News on Monday, 21st September 2020 at 10:36am
Comment and get full access to Influencing by registering for FREE
- Read and comment an all stories
- Weekly digest of media and PR news (optional)
- Post media releases to PRWire newswire
- Advertise job vacancies
- List your business in our PR directory
Please note that Influencing is used EXCLUSIVELY by media and influencers, as well as professionals who manage marketing and communications within their organisations, so we need a work email address.
More Marcoms News
Haystac tapped for Jaguar Land Rover accountBy Jonas Lopez in Marcoms News on Monday, 26th October 2020 at 12:08pm
BWM Dentsu agency Haystac has landed PR representation for Jaguar Land Rover Australia.
The new deal will see Haystac run trade and lifestyle PR, content creation, ambassador management and influencer engagement for the British automaker.
“We’re thrilled to be working with an esteemed global brand such as Jaguar Land Rover, and its vision to go above and beyond is in absolute alignment with our ethos here at Haystac. We look forward to working closely with our Dentsu agency partners and the in-house Jaguar Land Rover team to make the brand’s mark locally,” said Haystac managing director Simone Pipkorn.
“Haystac excited us with their understanding of our brand and position in market. They offered forward-thinking tactical ideas to bring to life a robust strategy to help us foster brand love for the Land Rover and Jaguar badges. We now have the added benefit of working with several Dentsu agencies which will place integration at the heart of all our
Vuki Vujasinovic on 10 years of Sling & StoneBy Seamus Byrne in Marcoms News on Monday, 26th October 2020 at 10:38am
PRIA’s national conference goes onlineBy Elliott Richardson in Marcoms News on Thursday, 22nd October 2020 at 11:36am
360PR lands BATHEFEX accountBy Jonas Lopez in Marcoms News on Wednesday, 21st October 2020 at 3:38pm
NSW agency 360PR has become the agency of record for the BATHEFEX home spa essentials line.
Produced by Chemcorp International, the BATHEFEX line comprises Epsom salt baths available in various fragrances, hand/leg masks, and soaps. It is being angled as an end-of-day relaxation product.
Select outlets in Sydney are currently carrying the products.
“BATHEFEX believes in the art of bathing, it is a ritual we live and breathe. We are excited to re-launch this brand into the market. They are affordable, readily available and contain sought-after ingredients, wrapped up in beautiful packaging,” said Chemcorp International marketing manager Erica Galea.
New clients are in at PolkadotBy Jonas Lopez in Marcoms News on Tuesday, 20th October 2020 at 12:19pm
Polkadot Communications is marking spring with four new clients on the rolls.
Nomo Chocolate and fast food chain Rashays have been added to Polkadot’s food practice. Nomo and Polkadot previously worked on an Easter 2020 project. Rashays, meanwhile, joined a market tiff between McDonald’s and Hungry Jacks by introducing its own signature stacked burger.
For the beauty practice, the agency will handle the account for international beauty tech company Foreo. Specialising in skincare and oral hygiene devices, Foreo had spent some time searching for an agency of record but Polkadot’s pitch stood out among a number of candidates.
The health and wellness portfolio has Tasmanian company VBreathe pencilled in. The account was secured as more demand for air purifiers rose as a result of the pandemic.
“Whilst we have certainly seen some setbacks in our travel client portfolio, we have added some really exciting new brands to our agency this year; each with their
Mango Communications wins Teachers Health accountBy Jonas Lopez in Marcoms News on Thursday, 15th October 2020 at 5:05pm
Mango Communications has been accorded the PR account for the Teachers Health support fund.
The agency will be tasked to handle the Fund’s media relations over the course of the pandemic, and throughout 2021.
The news comes as the Australian academe is struggling to cope with mental health problems in light of the pandemic prompting more online classes and the operations of the Teachers Health Centres.
“We’re proud to be partnering with Teachers Health, working to amplify their voice during a pivotal and challenging time for its members. This partnership is demonstrative of Mango’s continued growth in the sector across a wide range of health and wellness-focused clients,” said Mango Communications managing director Tabitha Fairbairn.
Icon Agency takes on Carers Victoria accountBy Jonas Lopez in Marcoms News on Wednesday, 14th October 2020 at 2:44pm
The Icon Agency is in action with Carers Victoria on a new integrated campaign.
The campaign involves building public awareness and marshalling of support for 726,000 carers in Victoria who look after people with a disability or special-needs people without compensation. Specific carers will also be highlighted.
A new platform called “Truly Incredible Care” will carry associated content.
“This subject is something that deserves greater awareness, it’s a human story that isn’t told enough. Hopefully by telling these stories we help enable more carers the help they need with theirs,” said Icon Agency creative director Ed Bechervaise.