Two marketing communication professionals on opposite sides of the world have alleged that an Australian start-up founder exposed his genitals to them during online business meetings. Last week, Ms. Kiran Deep Sandhu, a corporate communications coach in India, reported to Bangalore police a man she identified as Joe Anthony, alleging he exposed himself after requesting a discovery meeting via the TopMate online networking service. "When I joined, the name displayed was "Joe," which I confirmed was the same individual. However, upon asking him to turn on his camera, I was met with a deeply shocking sight — a naked man with his private parts exposed," she wrote. The incident left her "feeling traumatized and vulnerable", she added. On Friday, Canadian branding consultant Ms. Rose Alkamisi also alleged that a man, who identified himself as Joe Anthony, had exposed himself on a Zoom call, again, under the pretense of a consultation enquiry.  "This morning this perve tried to ruin

Efficacy Worldwide has been appointed the Agency of Record (AOR) for Hero Cycles, India’s largest bicycle manufacturer.    The agency will spearhead  Hero Cycles' new campaign, 'Cycle Hero Hai,' which is designed to engage urban consumers through innovative and strategic initiatives, a release stated.   With extensive market research to gain a deep understanding of the desires and needs of its target audience, the agency is able to craft compelling narratives that position cycling as a smart, everyday solution for challenges like traffic congestion and maintaining a healthier lifestyle. The agency has strategically placed Hero Cycles in high-traffic urban spots such as restaurants, QSR chains, malls, and upmarket areas through vibrant picture promotional displays in cities like Delhi, Noida, Gurugram, Mumbai, Chennai, Kolkata, Hyderabad, Jaipur, Ahmedabad, etc.  

Sefiani Managing Partner, ANZ, Mandy Galmes discusses the results of 2024 Communication that Matters report   The challenging business environment of recent years has left marketing communications professionals behind the eight ball in responding to an increasingly fragmented, and ever-evolving customer landscape. This was the overarching take-out from the Communication that Matters report from communications agency, Sefiani, which surveyed 100 Australian marketing and communications leaders. Sefiani managing partner for ANZ, Mandy Galmes told Influencing that one of the most eye-opening result was that investors were the primary audience for marketing communications activities with 28 per cent nominating those stakeholders as their top targets, with just 18 per cent prioritising customers. "It doesn't sounds right, but we actually weren't surprised by the result because when you put it in context of the broader economic environment and with all the macro-political is

Influencing is opening its new Omni platform to PR subscribers in preview mode as it prepares for its full launch in late November. The new site can be previewed at https://influencing.com/app/. Already, Influencing's journalist users have been transitioned to the new platform, with positive feedback on both the design and new functionality, according to Influencing CEO Phil Sim. "We believe that Influencing Omni will be transformative to both our media and communications users, transitioning both communities into the era of video-first storytelling," Sim said. "We've code-named it Omni because it's a complete re-build based around omnichannel, or multi-channel communications and reporting." Sim stressed that PR subscribers should treat this as a preview. Influencing's paid features will gradually roll out into the new platform over the rest of the year. As such, the current platform and the Omni platform will run in parallel. The following should be viewed as key features of