Lambley earns Herd MSL group MD spot

By Jonas Lopez in Marcoms News on

Skye Lambley (photo credit: Publicis Groupe)Marcomms agency Herd MSL has tapped Skye Lambley (pictured) as its new group managing director. 

She was chosen for the post on account of her year-long run as the head of Herd MSL satellite agency N2N Communications. 

The group MD post will replace the CEO position, which had been vacant when Vanessa Liell exited for family reasons.

“I’m excited to welcome Skye to her new role leading one of the most-awarded PR agency groups in the country. Since Skye joined us, she has proven to be a trusted advisor to our clients and a passionate leader to our people. Her collaborative spirit and adaptability within our Group makes her the perfect leader for our PR business,” said Publicis Group ANZ CEO Michael Rebelo.

Get to know Lambley on LinkedIn.

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Ogilvy earns bigger Uncle Toby’s coverage

By Jonas Lopez in Marcoms News on

Nestle Australia has tasked Ogilvy with additional responsibilities for the Uncle Toby’s brand account.

The agency announced that after 15 years handling the Uncle Toby’s snacks portfolio, it is now working on the Masterbrand business development project and the cereals portfolios. 

The products under the cereals category include Breakfast Bakes and Oat Sachets. 

“We’re incredibly proud of the work we have undertaken for Uncle Tobys over the past 15 years. We are now equally excited to use that experience in developing the new Masterbrand positioning for one of Australia’s truly iconic brands,” said Ogilvy CEO David Fox.


Thrive PR opens media outfit

By Jonas Lopez in Marcoms News on

Thrive PR + Communications has activated a new media division, simply called Thrive Media.

Designed as a response for content production needs amidst the COVID-19 pandemic, Thrive Media will comprise journalists, editors, and other content producers based in Australia and New Zealand. 

Noted reporters that have agreed to contribute material include David Braue of CSO, CMO’s Brad Howarth, commentator Melissa Hoyer, and former Fox Sports rugby presenter Nick McArdle.

Current Thrive chief strategy director Snezna Kerekovic and business director for integration and social Georgia Bainbridge are the new outfit’s co-directors.

“In this climate, we also want to try to create as many work opportunities as possible for our wide network of freelancer and journalist friends whom we have worked with across our twenty years in business.  

“We already have an incredible network and we are continuing to recruit specialist writers and conten

Icon Agency earns Schneider Electric account

By Jonas Lopez in Marcoms News on

The Icon Agency has won the integrated account for energy management vendor Schneider Electric Australia. 

Mumbrella reported that the account work officially begins this month, covering PR, business communications, strategic advice, thought leadership, media training, and content services for Schneider’s entire brand portfolio.

“Globally, Schneider Electric operates at the leading-edge of energy automation and efficiency. As an agency committed to sustainable futures, we’re excited to help Schneider Electric re-imagine its public relations for the new decade,” said Icon Agency managing director Joanne Painter.

Wunderman Thompson works new campaign with RAC

By Jonas Lopez in Marcoms News on

Wunderman Thompson joined forces with RAC to build a new child safety campaign in WA.

The campaign involves changing the white lines in a parking lot’s space into so-called Key Lines – aluminium decals with images of keys and the line “Keep your Keys on You.” It will remind people to be aware of children or valuables they might be leaving behind in the vehicle they just parked, especially in shopping centre parking lots. Wunderman Thompson will also have a multimedia campaign to support the message.

RAC officer Ray Farrugia said the campaign was borne out of several years’ experience in covering cases where children were accidentally left behind in the car in the middle of a sunny day, and many vehicles have been built with smart security systems such as autolock. 

"On a typical Australian summer day, the temperature inside a parked car can be 20 to 30 degrees hotter than the outside temperature,” he said.

“RAC has always made it

RED Havas earns KitKat and Allen’s account

By Jonas Lopez in Marcoms News on

RED Havas is now the official PR agency of record for chocolate brand KitKat (pictured) and Allen’s.

The new deal covers storytelling-based PR, influencer, and brand experience duties, including new product launches for 2020. RED Havas’ remit for Allen’s will also include campaigns to attract more sweets enthusiasts to one of Australia’s iconic chocolates.

RED Havas was one of several agencies that joined Nestle Australia’s pitch. Incumbent PR agency of record History Will Be Kind opted to move on from the account after several years.   

“Nestlé Confectionery is home to some of Australia’s most well-loved brands so we’re excited to partner up and increase the impact both Kit Kat and Allen’s have on today’s popular culture. We believe the Holy Grail is to be a meaningful brand and that data-driven insights and creativity lie at the heart of achieving that mission. Watch this space for some uniquely shar

Horizon earns more sustainability duties

By Jonas Lopez in Marcoms News on

Some of the Horizon Communications Group’s existing clients have tapped it for work on the sustainability front while landing a new one along the way.

On the current clients front, Horizon was assigned by the Australian Packaging Covenant Organisation to build and execute a new behaviour change communication strategy for the Australasian Recycling Label and a new communication strategy for the ANZPAC Plastic Pact.

Designed for launching in late 2020, the Pact is a five-year accord between Australia, New Zealand, and Pacific island-nations to eliminate single-use plastics and to develop new standards for sustainable plastic materials.

For Planet Ark, Horizon will handle its national campaigns for the third-straight year, such as the National Tree Day and National Recycling Week.

Horizon will also continue communication duties for the NSW Environmental Protection Agency’s Love Food Hate Waste initiative. 

The new client duties come off the heels of Horizon winning t

Gloster stands down

By Jonas Lopez in Marcoms News on

Sunita Gloster has exited the WPP organisation as its chief customer officer. 

She joined the company in January 2019, having spent a year at PwC Australia. No successors have been appointed.

WPP AUNZ CEO Jens Moonsees said Gloster’s exit was a mutual decision.

“On behalf of everyone at WPP AUNZ, we thank Sunita for her contribution and wish her the very best for the future,” Moonsees said.

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