Ogilvy Melbourne and AAMI on new campaign
By Jonas Lopez in Marcoms News on Wednesday, 18th November 2020 at 5:07pmOgilvy Melbourne and AAMI are embarking on a new campaign to aid small businesses, called “Backing Business.”
The campaign highlights the stories of 20 small businesses that have been part of AAMI’s Small Business Insurance program for several years. Each company will be featured in a stand-alone integrated campaign.
The campaign is also the first for AAMI Small Business Insurance in three years.
“I love that this campaign goes beyond pure marketing objectives, to one that impacts and helps grow the actual marketing of the everyday small businesses that AAMI insure. This is a great example of ‘AAMI Does’ in action. A great collaborative effort by the entire team, working hand in hand with the individual businesses, to make it happen,” said...
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