PPR and BCW formed into one agency
By Jonas Lopez in Marcoms News on Friday, 20th September 2019 at 2:40pm
WPP AUNZ member-agency PPR has been officially combined with international communications agency Burson Cohn & Wolfe (BCW), another arm of the conglomerate.
The merger calls for BCW’s experience in the global market and associated systems to be integrated with PPR and help it attain a greater reach in the ANZ region. The news comes after PPR CEO Michael Pooley announced his departure to open a new consultancy.
Pamela Klioufis (pictured), managing director of BCW’s Australian division, has agreed to lead the new company. She has been at the post since October 2018, when she joined BCW after over five years as director and later managing director of Burston Marsteller Australia.
“The global thinking, experience, tools and systems of BCW, combined with the...
To continue reading this article...
More Marcoms News
IN PR: Lwindi Eliis to lead PR Thrive ANZ; Sophie Hornsey departs NOVA
By Staff writers in Marcoms News on Monday, 20th July 2026 at 4:32pm
IN PR: Boyd joins Estée Lauder as senior VP; Greenwood departs Ogilvy
By Staff writers in Marcoms News on Friday, 17th July 2026 at 4:28pm
IN PR: Hannah Jones becomes Sparro CEO; Crema becomes Dentsu's agency partner
By Staff writers in Marcoms News on Thursday, 16th July 2026 at 5:05pm
IN PR: Burson names Hudson CEO; Smith leads internals comms at ComfortDelGro
By Staff writers in Marcoms News on Monday, 13th July 2026 at 4:34pm
IN PR: Aston joins Woolworths from Min Graham's office; Landers lands in-house
By Staff writers in Marcoms News on Friday, 10th July 2026 at 4:55pm
IN PR: Tara Pereira jumps to Main Sequence; Maven adds SUR Direct to roster
By Staff writers in Marcoms News on Thursday, 09th July 2026 at 5:41pm
IN PR: Honner joins FINN Partners; Wardlaw becomes McCann MD
By Staff writers in Marcoms News on Wednesday, 08th July 2026 at 4:54pm
Media news latest
Marcoms news latest