PPR and BCW formed into one agency

By Jonas Lopez in Marcoms News on

Pamela Klioufis, managing director, BCW Australia (photo credit: WPP AUNZ/BCW)WPP AUNZ member-agency PPR has been officially combined with international communications agency Burson Cohn & Wolfe (BCW), another arm of the conglomerate.

The merger calls for BCW’s experience in the global market and associated systems to be integrated with PPR and help it attain a greater reach in the ANZ region. The news comes after PPR CEO Michael Pooley announced his departure to open a new consultancy.

Pamela Klioufis (pictured), managing director of BCW’s Australian division, has agreed to lead the new company. She has been at the post since October 2018, when she joined BCW after over five years as director and later managing director of Burston Marsteller Australia.  

“The global thinking, experience, tools and systems of BCW, combined with the unparalleled local ANZ reach of PPR, make for a perfect match. We look forward to our existing clients benefiting from this offer and to attracting new clients and people to BCW,” said WPP AUNZ PR & GR CEO Kieran Moore.

“BCW’s Australian operation has already doubled in size over the past 18 months, both in terms of revenue and headcount. And now with this merger, BCW becomes one of the largest PR firms in the country. Our clients are eager to access our expanded offering while our newly combined team can now embrace the regional BCW talent, training and network support,” added BCW APAC president Matt Stafford.

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Anne Wild and Associates earns Lux Collective deal

By Jonas Lopez in Marcoms News on

Independent communications agency Anne Wild and Associates (AWA) has landed Australian PR representation rights for Mauritian hospitality conglomerate The Lux Collective, reported Mumbrella.

The account win followed a pitch process that came about as Lux’s account representative in Australia relocated to a new job in Singapore after eight years of work. It also followed the agency’s recent landing of an account for Visit Maldives. 

The Lux Collective comprises hotel brands LUX* Resorts and Hotels, Salt, and the Tamassa Resort in Bel Ombre, Mauritius, plus Socio, a new urban hotel set to open in 2021. The LUX* brand has properties in Mauritius, the Maldives, Reunion Island, China, Vietnam, Italy, the UAE, Turkey, and France. 

“Apart from The Lux Collective’s genuine and demonstrable commitment to sustainability, so important in today’s era of heightened environmental consciousness among global travellers, we are particularly excited to elevate

DEC PR scores Sydney Fish Market deal

By Jonas Lopez in Marcoms News on

DEC PR has won the representation rights for the famous Sydney Fish Market.

The partnership is already in effect. DEC PR landed the role after a competitive pitch. The account win follows DEC’s recent adding of the Hotel Intercontinental Sydney into its hospitality/tourism portfolio.

“Food and tourism are categories that the DEC PR team is incredibly passionate about, so Sydney Fish Market combines two of our favourite pastimes. We have extensive experience building brands, safeguarding reputations and cultivating genuine engagement in this space, and are looking forward to collaborating on campaigns that attract Australians from near and far to this iconic destination,” said DEC PR managing director Agata Kenna.

Baldwin Boyle Group earns new accounts

By Jonas Lopez in Marcoms News on

The Australian arm of communications consultancy Baldwin Boyle Group has three new clients to work with.

The first client, water technology firm ZIP Water, will have Baldwin Boyle running its internal and external corporate communications. ZIP produces a line of tapware for home and commercial functions. 

For WINConnect, Baldwin Boyle will be in charge of PR for media, general audiences, and government clients. WINConnect offers network solutions for internet, power, and water systems at multi-unit communities.

Pental Ltd is the third new client. Baldwin Boyle will collaborate with Pental management on generating more awareness of the company’s home and hygiene product brands, such as The Australian Country Life body soap and Huggie laundry fluid.

Wunderman Thompson lands Victorian Government gig

By Jonas Lopez in Marcoms News on

Wunderman Thompson’s Melbourne office has secured a three-year contract with the Victorian Department of Justice and Community Safety (DJCS).

The new deal calls for Wunderman Thompson to spearhead the DJCS’ Fire Season Campaign, which will educate residents on the dangers of bushfires and grassfires, especially as the summer season sets in. 

The DJCS and Wunderman Thompson will liaise with state agencies such as Emergency Management Victoria, the Country Fire Authority, and the Metropolitan Fire Brigade in the execution of the campaign.

“Victoria is one of the most fire-prone areas in the world and shifts in climate have resulted in Victoria’s fire seasons becoming longer and more severe. This duration and severity combined with a growing urban fringe as Melbourne’s housing footprint expands means that it’s not just rural areas that are at risk. Data showed that perception of personal fire risk was trending lower, so the campaign will create

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By Jonas Lopez in Marcoms News on

Dialogue PR+Communications is kicking off October with three new clients, reported Mumbrella.

The first client, Accolade Wines, has tasked Dialogue to run PR and communications strategy, content development, and media relations for its entire product line. 

Dialogue PR will develop and execute a campaign for home tech products by lighting and electrical supplies vendor HPM. 

Porsche Centre Willoughby, meanwhile, is tapping Dialogue PR to promote its 50th anniversary celebrations. The dealership is taking advantage of the opportunity to introduce six limited-edition cars, including special anniversary versions of the 911 decked in liveries developed with the help of Porsche’s Exclusive Manufaktur customisation team.

“We are delighted to welcome three iconic brands to our client portfolio and are looking forward to using our expertise to deliver solid ROI against campaign deliverables. It’s not every day that you win three pieces of business working for so

New staff in at History Will Be Kind

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Lené Ferris joins the team as account director. She recently stepped down from a similar post at Mango Communications, where she started as account manager two years ago.

Heidi Rose takes up a senior account manager position, bringing with her a decade of experience across six agencies, the most recent being at Dialogue PR + Communications as account director. She will be tasked on influencer relations and best practice media. 

British expat Alice Cooke is a new account manager. She has been in Australia for a year working at Fuel Communications as senior account manager. In the UK, she had worked with agencies such as Franklin Rae, the DDA Group, and Zero Degrees West, handling entertainment accounts. 

“At History, we are proud to embrace a dynamic mix of thinkers and doers and want to push ourselves to continue evolving the work we do, the types of work we do and clients

DEC PR earns Mable account

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Business and consumer PR agency DEC PR has won representation for digital profit-for-purpose firm Mable, reported B and T.

The new deal calls for DEC PR to handle all of Mable’s PR activities. Mable aids older Australians and persons with disability to link up with independent support personnel from around the country. 

Mable’s enlistment of DEC PR came amidst a business expansion, with three executives coming in.

“Having seen the high calibre of DEC PR’s capabilities, the decision to introduce and appoint DEC PR as Mable’s communication representatives was an easy one, made even more so by their experience in the healthcare industry and hunger to work toward a more inclusive nation for older Australians and people with disability,” said new CMO Emma Howe.

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