Stacy Piggott has established a new Melbourne PR/marketing agency for entertainment clients, called the Daydream Nation.

Named after an iconic Sonic Youth album, Daydream Nation is being aligned for digital strategy, crisis management, brand integration, personal profilers, and running small or large-scale events. 

Piggott established the agency after her last employer, Secret Sounds, closed down due to the COVID-19 pandemic. She had been director since the company absorbed another agency she founded, Two Fish Out of Water, in 2014. 

Some former Secret Sounds staff have also joined Piggott in the new company. Alycia Emmerson is in as the head of marketing. Shari Hindmarsh works as senior publicist, while Parisse Toledo joins as publicist.

“We are thrilled to be able to offer a team that can roll out comprehensive and cohesive PR and Marketing campaigns under the one roof for our clients. Alycia, Shari and I have been working closely together on campaigns for years n

Adhesive PR has won the ANZ account for health company WW, formerly known as Weight Watchers. 

The new deal will involve earned communications strategy, media relations and influencer partnerships to educate people on WW’s product and service line. 

Relaunching in Australia back in 2018, WW evolved its offerings from weight reduction programs and products to food, movement, and building a mindset for a leaner, healthier lifestyle. 

“WW is a globally renowned brand with a loyal base of existing members. The problem is, younger generations generally aren’t aware of WW’s new offering and what the company now stands for; digitalisation, the app development and the broader move to encourage healthy habits, not purely weight loss. Our job will be to nurture the core audience while capturing the attention of a younger generation, challenge misperceptions, and educate them on why WW,” said Adhesive founder and director Mike Maurice.

NSW PR agency Mr Carter has marked five years with new clients, under a rebrand as MrC (pictured).

For the consumer goods practice, MrC will represent German eyewear company Mykita. Based in Berlin, Mykita offers custom glasses built with advanced eyewear manufacturing technology.

Sydney cosmetology practice The Manse is added to MrC’s beauty and wellness portfolio.

MrC is tapped by The Sydney Collective to run its events portfolio. That list includes rooftop bar Daniel-san, the Beachside Dojo, and the Imperial Erskineville.

The news comes as MrC also hired Simon Kirk, director of film and photography studio Two Plus One, as its new content director.

“As we recover from the catastrophic impact of COVID-19, restoring consumer confidence to again return to a fully-functional society will be key. Mr C has refined its speciality skill set and engaged leading experts in their respective fields, to grow our strategic offering and provide an unrivalled service to our partners

St Kilda integrated agency Mkt Communications has established a special workplace management agency, called the Ministry of Work.

The new company is being angled to help businesses reorganise their operations to handle the environment generated by the COVID-19 situation. 

Health Quotient CEO Jamie Lee, BRM Projects, research company Nature, and a number of workplace advisors have signed on as the Ministry of Work’s pioneer clients.

“We don’t need any more uncertainty and fear at work, movement depicts small, dynamic and constant steps toward something better. ‘Change’ has a bad name, ‘movement’ has much more energy and seems to resonate with the leaders and teams we have already been working with,” said Mkt Communications director and Ministry of Work co-founder Skye Tipler.

“It’s safe to say most people’s first response when asked why they go to work is to earn a living. The idea that work could also satisfy gr

Polkadot Communications is coming up on winter with a handful of new clients.

All new accounts will involve content creation, media and stakeholder relations, and influencer outreach.

In the education portfolio, Polkadot is handling accounts for reading program Wushka, acoustic solutions outfit Mumble by Design, and politics writer Alex Ryvchin. 

The deal with Ryvchin, in particular, calls for brand awareness and the launch of his new children’s book, A New Day. The book is touted as worth reading for children seeking to understand the COVID-19 situation and to look forward with hope.

For the food services industry, Polkadot is working with item delivery app Dash Delivers. A previous client, seafood delivery company Get Fish, is doing business with the agency anew.

 “We have seen an opportunity with our past clients and opportunities for new customers to add their voice of authority in the media at this time. Some pitches are COVID-19 related, whilst others a

InsideOutPR has landed the account for global beddings manufacturer White & Green.

Mumbrella reported that the account win was meant to prepare White & Green for its upcoming Australia product debut.

A family-owned business, White & Green is best known for bedding products made from organic cotton supplied by farmers in India.

“We are thrilled to welcome White & Green to our client roster and assist their international growth here in Australia. Our experience in the home sector will be most beneficial to the brand in the Aussie marketplace,” said InsideOut PR director Nicole Reaney.

Adhesive PR has won the ANZ account for social media dashboard Hootsuite.

The new deal will see Adhesive handle Hootsuite’s B2B, corporate communications and corporate social responsibility work and organise official events. The work will be done in concert with the company’s regional executive and marketing teams and its global communications office. 

The account signing comes as Hootsuite is marking one year since relocating its APAC HQ to Sydney from Singapore.

“Hootsuite is an innovative company that solves their customers’ challenges through technology-led solutions. We are incredibly excited to have already started driving Hootsuite’s integrated communications objectives in Australia and New Zealand, with our appointment an exciting next step in the growth of our B2B and Corporate Communications division,” said Adhesive founder Mike Maurice.