PPR and BCW formed into one agency
By Jonas Lopez in Marcoms News on Friday, 20th September 2019 at 2:40pm
WPP AUNZ member-agency PPR has been officially combined with international communications agency Burson Cohn & Wolfe (BCW), another arm of the conglomerate.
The merger calls for BCW’s experience in the global market and associated systems to be integrated with PPR and help it attain a greater reach in the ANZ region. The news comes after PPR CEO Michael Pooley announced his departure to open a new consultancy.
Pamela Klioufis (pictured), managing director of BCW’s Australian division, has agreed to lead the new company. She has been at the post since October 2018, when she joined BCW after over five years as director and later managing director of Burston Marsteller Australia.
“The global thinking, experience, tools and systems of BCW, combined with the...
To continue reading this article...
More Marcoms News
IN PR: Alliance Airlines snags new PR head
By Staff writers in Marcoms News on Tuesday, 10th November 2026 at 4:37pm
IN PR: Avenir Group acquires Market Collective
By Staff writers in Marcoms News on Monday, 09th November 2026 at 5:57pm
IN PR: New MD for Zeno Group Australia
By Staff writers in Marcoms News on Friday, 06th November 2026 at 2:58pm
IN PR: Cancer Council QLD gets new PR specialist
By Staff writers in Marcoms News on Thursday, 05th November 2026 at 5:51pm
IN PR: Herd MSL nabs account manager from UK
By Staff writers in Marcoms News on Wednesday, 04th November 2026 at 5:09pm
IN PR: RedBull nabs comms manager from Herd MSL
By Staff writers in Marcoms News on Tuesday, 03rd November 2026 at 5:40pm
IN PR: Pead bighead departs after a decade
By Staff writers in Marcoms News on Monday, 02nd November 2026 at 3:36pm
Media news latest