PPR and BCW formed into one agency
By Jonas Lopez in Marcoms News on Friday, 20th September 2019 at 2:40pm
WPP AUNZ member-agency PPR has been officially combined with international communications agency Burson Cohn & Wolfe (BCW), another arm of the conglomerate.
The merger calls for BCW’s experience in the global market and associated systems to be integrated with PPR and help it attain a greater reach in the ANZ region. The news comes after PPR CEO Michael Pooley announced his departure to open a new consultancy.
Pamela Klioufis (pictured), managing director of BCW’s Australian division, has agreed to lead the new company. She has been at the post since October 2018, when she joined BCW after over five years as director and later managing director of Burston Marsteller Australia.
“The global thinking, experience, tools and systems of BCW, combined with the...
To continue reading this article...
More Marcoms News
IN PR: Howard and Scott steps up
By Staff writers in Marcoms News on Tuesday, 13th October 2026 at 6:06pm
IN PR: Alysha Mortimore joins Bupa
By Staff writers in Marcoms News on Monday, 12th October 2026 at 5:39pm
IN PR: Beth Topp joins Asahi Beverages
By Staff writers in Marcoms News on Friday, 09th October 2026 at 5:17pm
IN PR: Catherine Sumner elevated at nib Group
By Staff writers in Marcoms News on Thursday, 08th October 2026 at 5:45pm
IN PR: PRCA launches Rising Professionals Network; PR mental health survey launched
By Staff writers in Marcoms News on Wednesday, 07th October 2026 at 5:23pm
Veteran news anchor Richard Morecroft passes away
By Staff writers in Marcoms News on Wednesday, 07th October 2026 at 1:13pm
IN PR: Nicoletta Vasilaras' new gig
By Staff writers in Marcoms News on Tuesday, 06th October 2026 at 5:37pm
Media news latest
Marcoms news latest