PR agencies come together for bushfire aid
By Jonas Lopez in Marcoms News on Tuesday, 28th January 2020 at 4:56pmA circle of PR agencies in Australia have collectivised their own efforts to help communities affected by the recent bushfires, under a new organisation called the Bushfire PR Alliance.
The plan calls for local bodies such as Visit Victoria and the NSW Business Chamber to pair up an Alliance member-agency with a specific fire-hit area to provide disaster relief support over the course of the year. News Corp Australia and Bauer Media will lead the media coverage.
Some agency conglomerates are committing to the endeavor. Herd MSL is fielding its agencies N2N, Touch, and Fuel, as do TBWA (Eleven and FleishmanHillard), the Havas Group (RED Havas and One Green Bean) and the Dentsu Aegis Network (Haystac and Cox Inall Change).
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