PR agencies come together for bushfire aid

By Jonas Lopez in Marcoms News on

Bushfire PR Alliane logo (photo credit: Bushfire PR Alliance)A circle of PR agencies in Australia have collectivised their own efforts to help communities affected by the recent bushfires, under a new organisation called the Bushfire PR Alliance.

The plan calls for local bodies such as Visit Victoria and the NSW Business Chamber to pair up an Alliance member-agency with a specific fire-hit area to provide disaster relief support over the course of the year. News Corp Australia and Bauer Media will lead the media coverage.

Some agency conglomerates are committing to the endeavor. Herd MSL is fielding its agencies N2N, Touch, and Fuel, as do TBWA (Eleven and FleishmanHillard), the Havas Group (RED Havas and One Green Bean) and the Dentsu Aegis Network (Haystac and Cox Inall Change). 

Thrive, Mango, WE Communications, Six O’Clock Advisory, Poem, Frank PR, DEC PR, Impact Agency, McCo Group, Hotwire, Cassette, and Campaign Lab round out the Alliance roster.

“Agencies uniting as a collective like this is unprecedented in our industry. We know we can make a bigger impact as a group than alone and the weight of this effort is demonstrated by the willingness of major media organisations who want to work with the alliance,” said Thrive managing director Leilani Abels.

“The role of public relations in changing perceptions, positioning, educating, building brands and promoting local towns is critical. Storytelling is what we do best as practitioners and it can have a huge impact on the rebuilding and recovery of locations. We invite all agencies and more media companies to be a part of our Alliance to help us make a difference. Given that many of these PR agencies have already donated to the bushfires and have other pro bono work, their commitment is extraordinary.”

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Morey Media earns Carly account

By Jonas Lopez in Marcoms News on

Morey Media has won the PR account representation for Aussie car subscription app service Carly.co, reported B and T.

Established in 2019, Carly offers drivers options to subscribe to the vehicle most appropriate to their needs via I-Motor, without issues such as car finance, long lock-in contracts, and big upfront fees. 

Chris Noone, CEO of Carly’s parent firm Collaborate Corp, said Morey’s unique approach to the product and direct relevance to Australian motorists was critical to the account win.

“We are excited to be working with Carly, which is shifting Australians’ mindset from car ownership to convenient access and offering the automotive industry a new revenue stream,” added Morey Media CEO Jane Morey.

“Being part of this revolutionary model will inspire us as we work to drive the growth of Carly’s flexible car subscription platform and affirm its position as the flexible alternative to car ownership and long-term finance for Au

New clients added to Sling and Stone list

By Jonas Lopez in Marcoms News on

PR agency Sling & Stone is facing 2020 with a slew of fresh clients, reported Mumbrella.

On the Australian front, the agency is tasked to work on ticketing platform Eventbrite, designer dress rental company Glam Corner, business document developer Qwilr, plant-based meat startup Fable, and Stitch, a companionship website for people over 50 years old. 

Sling & Stone also landed new client work in New Zealand, with the agency handling PR duties for KiwiSaver vendor kōura.

Accounts encompassing the ANZ region and the US are also active. 

Sling & Stone landed the ANZ representation for Zwift, which has developed an app-based indoor training game for runners and spin cyclists. The agency is running the ANZUS account for Australian reusable coffee cup manufacturer Keep Cup. 

“These clients inspire us and telling their story is what we get out of bed every day to do. Some of them are already household names, others are innovators you’ll hear a lot

Kate and Co back on Melbourne Fashion Week gig

By Jonas Lopez in Marcoms News on

Kate & Co PR has won the account rights for this year’s Melbourne Fashion Week (MFW), running from 27 August to 3 September. 

The deal will see the agency develop a comprehensive and integrated PR strategy for the trade show. Kate & Co PR previously handled the MFW in 2016 and 2017.

“We are delighted to welcome the MFW account back to our agency. Our fashion team are dedicated, passionate and live and breathe all things related to the Australian fashion and retail industry so it’s a perfect fit for us,” said Kate & Co Managing Director Kate Keane.

Lambley earns Herd MSL group MD spot

By Jonas Lopez in Marcoms News on

Marcomms agency Herd MSL has tapped Skye Lambley (pictured) as its new group managing director. 

She was chosen for the post on account of her year-long run as the head of Herd MSL satellite agency N2N Communications. 

The group MD post will replace the CEO position, which had been vacant when Vanessa Liell exited for family reasons.

“I’m excited to welcome Skye to her new role leading one of the most-awarded PR agency groups in the country. Since Skye joined us, she has proven to be a trusted advisor to our clients and a passionate leader to our people. Her collaborative spirit and adaptability within our Group makes her the perfect leader for our PR business,” said Publicis Group ANZ CEO Michael Rebelo.

Get to know Lambley on LinkedIn.

Wunderman Thompson aids in new Nutri-Grain campaign

By Jonas Lopez in Marcoms News on

Wunderman Thompson Australia is collaborating with Kellogg’s on a new campaign for its Nutri-Grain cereal, called “Unstoppable Stories.”

Featuring two 15-second and two 30-second commercials, the campaign features eight-time world BMX champion Caroline Buchanan and Australian Pro freestyle BMX biker Rhys Kember as they tackle a track set featuring a giant-size Nutri-Grain pack, bowl, and flakes. 

The message is based on Kember and Buchanan’s personal struggles on and off the bike, and how they were able to rise above them all.

“We wanted to show Nutri-Grain’s brand message of ‘unstoppable’ in a larger than life way. With a three-story tall Nutri-Grain pack and cereal bowl, we created the ultimate BMX track for Buchanan and Kember; two athletes who embody an unstoppable attitude,” said Wunderman Thompson national chief creative officer Simon Langley.

Stellar bags Maison 21G account

By Gino Marquez in Marcoms News on
French perfumery house Maison 21G has yet again chosen Stellar to handle its public relations activities following a successful campaign last year that saw the launch of its first international store in Sydney’s Hyatt Regency.
 
Johanna Monange, the founder of Maison 21G, is a well-known leader in the perfume industry with a 20-year stint of holding executive positions and working with some of the most popular brands like Paco Rabanne’s One Million and La vie est Belle.
 
Stellar will mainly be responsible for establishing brand awareness in Australia while focusing on introducing the unique characteristics of the fragrance company.
 
“We love working with innovative brands and the passionate people that drive them. To be appointed as the retained agency for Maison 21G and work with such an esteemed perfumer as Johanna is an exciting win for the agency,” says Stellar director Hayley Cole.
 
Johanna’s Maison 21G perfumery gives custo

Soda Communications on deck for Chatime

By Craig Daveson in Marcoms News on
Soda Communications announced today that it has been chosen by Chatime to lead the bubble tea giant’s Australian PR strategy throughout 2020. 
 
The Taiwanese Chatime brand has now been operating in Australia for ten years, scaling up to 128 locations in that time, with interest in bubble tea from the Western market expected to promote further growth. 
 
“The Chatime brand has undergone a huge strategic transformation in the past 12 months, and our personality is really beginning to shine through,” said Chatime Australia head of marketing, Tim Paton.
 
“To amplify this, we wanted an agency that could drive PR-led, innovative and quirky campaigns that would bring the brand to life not only for our loyal customer base, but for the wider market.” 
 
As such, Paton said that Soda Communications is the right team to lead the company’s 2020 communications strategy, because it embodies Chatime’s own traits of che

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