PR agencies come together for bushfire aid

By Jonas Lopez in Marcoms News on

Bushfire PR Alliane logo (photo credit: Bushfire PR Alliance)A circle of PR agencies in Australia have collectivised their own efforts to help communities affected by the recent bushfires, under a new organisation called the Bushfire PR Alliance.

The plan calls for local bodies such as Visit Victoria and the NSW Business Chamber to pair up an Alliance member-agency with a specific fire-hit area to provide disaster relief support over the course of the year. News Corp Australia and Bauer Media will lead the media coverage.

Some agency conglomerates are committing to the endeavor. Herd MSL is fielding its agencies N2N, Touch, and Fuel, as do TBWA (Eleven and FleishmanHillard), the Havas Group (RED Havas and One Green Bean) and the Dentsu Aegis Network (Haystac and Cox Inall Change). 

Thrive, Mango, WE Communications, Six O’Clock Advisory, Poem, Frank PR, DEC PR, Impact Agency, McCo Group, Hotwire, Cassette, and Campaign Lab round out the Alliance roster.

“Agencies uniting as a collective like this is unprecedented in our industry. We know we can make a bigger impact as a group than alone and the weight of this effort is demonstrated by the willingness of major media organisations who want to work with the alliance,” said Thrive managing director Leilani Abels.

“The role of public relations in changing perceptions, positioning, educating, building brands and promoting local towns is critical. Storytelling is what we do best as practitioners and it can have a huge impact on the rebuilding and recovery of locations. We invite all agencies and more media companies to be a part of our Alliance to help us make a difference. Given that many of these PR agencies have already donated to the bushfires and have other pro bono work, their commitment is extraordinary.”

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More Marcoms News

Marchant introduces SME PR system

By Jonas Lopez in Marcoms News on

Former Haystac national strategy head Haylie Marchant is coming to the aid of small and medium businesses with a new PR support solution, simply called The PR Toolkit.

The PR Toolkit is conceptualised as a portal for free resources and tutorials in PR services such as media relations, influencer marketing, and social media management, to aid businesses in promoting their product or services while keeping their PR/marketing costs down. 

Upcoming plans include a six-week online media relations masterclass program. 

“The vast majority (97%) of Australian businesses are small and they account for 33% of Australia’s GDP* – which is why it’s so worrying that 63% of small businesses have been negatively impacted by Covid-19, with 91% concerned about the viability of their business in the next four to six months,” said Marchant.

“There’s a lot of work to be done to help rebuild the economy and re-establish businesses, but the reality is,

Team Red dissolved

By Jonas Lopez in Marcoms News on

WPP AUNZ has officially stood down its bespoke agency Team Red.

Mumbrella reported that the company made the decision as Vodafone, which Team Red had been working with for years, set up its new “You Rule” branding this week. 

WPP AUNZ creative agency VMLY&R, production business Hogarth, and media agency Wavemaker worked with Vodafone on the project.

Despite the end of Team Red, the staff will continue on accounts secured beforehand.

“WPP AUNZ continues to provide Vodafone with a full suite of services including media, creative, and production. Expertise from across the company’s brands work on the account but will no longer operate under the ‘Team Red’ name,” a Vodafone representative said.

The Mint Partners earns new accounts

By Jonas Lopez in Marcoms News on

Independent communications consultancy The Mint Partners has secured new accounts, spread across a number of practices.

On the consumer front, the agency was named in a list for French drinks maker Pernod Ricard, based on previous success handling some of its strategic brands such as Beefeater, Jacob’s Creek, and St Hugo.

The Mint Partners is also tasked to run social media, influencer relations and digital content for Australian premium skincare brand CEMOY.

Agriculture consultancy Hort Innovation will tap the agency to create a corporate social media strategy.

For the hospitality practice, The Mint Partners will collaborate with hotel company DOMA to build up public awareness for the launch of its new hotel, the Little National Sydney, next month. It will also head up the promotion for two new Marriott properties - the W Melbourne, which will be open in December 2020 and Hobart’s The Tasman, early next year.

The Mint Partners is also reaffirming its relationship with

OPR scores DocuSign account

By Jonas Lopez in Marcoms News on

Communications agency opr has secured the ANZ account for American virtual signature system provider DocuSign.

The new deal will involve opr changing DocuSign’s brand positioning to better reflect its expanded service capabilities, which include contract preparation/negotiation and lifecycle management, and legal analysis of terms.

“DocuSign was looking for a comms and content partner to drive business outcomes though the art of creative storytelling. That not only meant inventive, interesting thought leadership campaigns that work in earned media, but integrated strategy and content so the ideas help DocuSign drive real sales results,” said opr CEO Richard Brett.

“This is where opr and our people are at their best. Working closely in partnership with DocuSign, we’re confident we can increase awareness and understanding of DocuSign as the leading Agreement Cloud Company.”

Nine shuts down Map and Page

By Jonas Lopez in Marcoms News on

The Nine Network has officially closed down the former Macquarie Media PR agency Map and Page and a new outfit called the Finchco Agency is now in its place.

Mumbrella reported that most of Map and Page’s staff, including managing director Julia Everingham and director Alana Mroz, have reformed to comprise the new company, with many of the former agency’s clients being retained.

They will also let go of Map and Page’s Surry Hills office and find a new location.

Nine Radio managing director Tom Malone said the closure of Map and Page is meant to help the network concentrate on media businesses.

“We made the decision to close Map and Page to focus on our core radio business, but I’m pleased to see Julia and Alana are setting up Finchco Agency and will be taking on many of Map and Page’s existing clients,” he said.

Two Palms lands Club Med deal

By Jonas Lopez in Marcoms News on

Darlinghurst, NSW marketing agency Two Palms Media has scored the account for luxury resorts company Club Med.

The new deal will see Two Palms run a full list of services for the company, including communications strategy, content and social media marketing, and corporate communications.

“The expectations of travellers has changed, and space, especially preserved natural space for social distancing, is going to be an increasing priority. Club Med is uniquely positioned to deliver on that, and we look forward to helping the brand navigate this uncertain chapter, delivering key safety messaging in an engaging way to consumers across Australia and New Zealand,” said Two Palms director Ed Ringwood.

VMLY and R supports new concept store account

By Jonas Lopez in Marcoms News on

VMLY & R has begun working with dental store brand Mint*d. 

The new deal involves brand positioning, store interior design, and campaign strategy for Mint*d’s pioneer outlet in Westfield Miranda. 

The company aims to showcase dental services and products in ways to ease common public anxiety over maintaining their oral hygiene. 

“Too often people see going to the dentist as a scary or anxious experience.  So our creative direction needed to be bright and inviting.  From the colour scheme through to in-store experience, this is an entirely new concept in dental.  It’s a new way to think about looking after one of your most precious assets – your smile,” said VMLY&R chief strategy officer Ali Tilling.

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