PRIA announces Golden Target winners

By Jonas Lopez in Marcoms News on

PRIA logoThe Public Relations Institute of Australia (PRIA) held its annual Golden Target Awards last night at the Sydney Opera House, with what is reportedly the largest-ever field of nominees spread across 29 categories.

“There is no higher honour in Australia for Public Relations and Communication professionals than winning a National Golden Target Award, and this year the Awards attracted a record number of entries from all sectors of the industry, and from every State and Territory in the country,” said PRIA CEO Anne Howard.

“During the past twelve months, PRIA drew on the expertise, knowledge and experience of senior industry professionals to completely overhaul the Golden Target Awards to ensure they reflect contemporary practice in today’s fast changing industry and remain the most prestigious and hard to win accolade in the PR and communication calendar.”

Red Agency went on a roll as in the recent State Awards, winning the Large Consultancy of the Year title, a Future Leaders gong for Ayla Fitzgibbon, and three campaign awards.

FULLER Brand + Communication and Sauce Communications pocketed the Medium Consultancy of the Year trophy, with Sauce winning for the second year in a row.

“This is possibly the most exciting win Sauce has had to date. It is an honour to be recognised within this industry, and it is thanks to the dedication and teamwork that I have the pleasure of seeing across our offices every day,” said agency director Liane Sayer-Roberts.

The Small Consultancy of the Year honours went to Elevate Communication and VIVA! Communications, which was a first-time finalist. “Wow! This is an absolute honour and career-defining moment,” said VIVA! principal/owner Kirsten Bruce on the sudden triumph.

For the In-house PR Teams of the Year, the Corporate title went to The and the Government award was bestowed on the WA Public Transport Authority’s Corporate Communications division.

The Sefiani Communications Group also shone on stage taking ownership of five campaign awards, including the National Campaign of the Year gong.

On the winning campaigns, Sefiani managing director Robyn Sefiani said: “Working closely with the courageous and determined Brieana Rose and pro bono legal adviser Fiona McLay to achieve legislative change for image-abuse offences has been both inspirational and a privilege. The positive outcome of our work has been a career highlight.”

The full list of awardees is available on the Golden Target section of the PRIA website.

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More Marcoms News

Magnum & Co welcomes fresh staff

By Jonas Lopez in Marcoms News on

Surry Hills PR agency Magnum & Co has bolstered its ranks with a number of new specialists, B and T reported today.

Amadou Doumbia comes aboard as a senior earned specialist. He has over ten years of experience, including the co-presidency of the Hong Kong PR Network and a stint as Marriott International’s marketing and communications manager.

James Manning joins the team as a photographer and content creator. His photo experience goes back three years, which includes stints with Qantas, a private school in Tanzania, and World Wildlife Fund’s Australia chapter.

Holly Saich recently finished as TRO’s culture and communications director, and will now join Magnum & CO as senior brand leader.

Jack Rodgers, formerly of EHPLabs, starts as influencer marketing specialist.

Magnum & Co managing director Carl Moggridge said the new appointments come on the heels of fresh client wins such as QSuper and the Australian Blueberry Growers Association.

Haystac leadership circle grows

By Jonas Lopez in Marcoms News on

The national leadership circle at communications agency Haystac has been boosted with internal promotions.

Acting Haystac Brisbane head Kate Ward has moved up to the GM position of the office.

Incumbent Brisbane GM Haylie Marchant, meanwhile, was appointed as the agency’s new national strategy chief. Her new job calls for the development of Haystac’s business offerings and PR practice, often in concert with agency social head Hien Pham and brand planners from BWM Dentsu.

Haystac Melbourne’s PR department head, Nicole Hamilton, is now GM for the entire Melbourne team. She landed the promotion on account of a year-long performance, which included PR work for Bunnings and securing a return engagement with the Moomba Festival.

“It gives me a sense of real pride to know that we have been able to create career opportunities for our senior staff and accommodate the growth of the next generation of leaders in Haystac. Continuity of the senior team and a shared visio

Sefiani to handle Pepper Group account

By Jonas Lopez in Marcoms News on

The Sefiani Communications Group has landed the account for specialist lender Pepper Group.

Under the new partnership, Sefiani will design and execute an integrated strategy. Pepper was looking for a PR provider that can deliver on the thought leadership, advocacy, media relations, and digital channels.

Sefiani director Sarah Craig said the new account underlined Pepper’s need to reach out to mortgage brokers, finance institutions, and prospect borrowers.

“We’re very pleased that our search for a PR partner led us to Sefiani, who put forward a senior team with deep experience in the financial services sector. Their understanding of our business and strategy impressed us, along with their strong track record shaping corporate narrative and helping build brands,” added Pepper Group corporate affairs manager Melinda Hofman.

Ogilvy promotes four to MD

By Jonas Lopez in Marcoms News on

Ogilvy Australia has elevated four managing partners to become managing directors.

The agency announced today that for the Sydney office, Sally Kissane and Michelle Holland are assuming MD positions immediately. Gavin MacMillan and Michael McEwan of Ogilvy’s Melbourne branch were appointed to MD positions as well.

Both pairs have turned in strong performance records for the past three years. They will all report to Ogilvy Australia CEO David Fox.

“Given the scale of both the Sydney and Melbourne offices, it makes sense to have two MDs in each to ensure all elements of the business are being effectively managed, and growth strategies executed. They have already proven how well it can work and we are excited for the future of these offices under their guidance,” said Fox.

Red Agency lands 2023 Women’s World Cup gig

By Jonas Lopez in Marcoms News on

Red Agency will head up Football Federation Australia’s PR and social media services for their 2023 FIFA Women’s World Cup hosting bid.

Mumbrella reported that the new project involves a raft of marketing and communications activities centred around the official bid hashtag #GETONSIDE. The objective is to marshall popular support for the bid.

“We recognise that this is a unique moment to unite a country behind the women’s game, elevate Australian football on the world stage and inspire future generations to be part of it, whether as players or fans,” said Red Agency CEO James Wright.

“We are incredibly proud and honoured to have been selected and to be part of the team to deliver a winning bid.”

The FFA started putting together the bid last year, with the federal and NSW governments coming aboard as partners. The Women’s World Cup is part of the NSW government’s plans to bid for hosting ten World Cups over the next decade.

Fourth Day launches Australian presence

By Jonas Lopez in Marcoms News on

British agency Fourth Day PR has cemented its foothold on the Southern Hemisphere with a new office in Sydney, called Fourth Day Australia.

Headquartered in Manchester, the agency decided to open a full office in Australia to best represent clients such as British call-centre security software vendor Semafone and taxicab operator Autocab in the local market. The agency also has offices in London, Berlin, Paris, and Casablanca.

Fourth Day Australia will now handle accounts for the entire Australasian region, specifically those in B2B, arts, nonprofit, and industrial services.

Olivia Dodd, who has been with the agency for the past three months, is now the branch’s manager. She sports eight years’ PR/marketing experience, which includes a stint with Manchester agency MC2 Ltd as senior executive as well as an account manager role at Australian agency Recognition.

“Australia is the right next step for us as we’ve seen an increase in demand from clients asking us

Lewis opens Melbourne office

By Jonas Lopez in Marcoms News on

PR agency Lewis is preparing a new office in Melbourne.

The new office is one of two branches set up under the current phase of Lewis’ APAC 2020 expansion plan, the other located in Shenzhen, China. Both of them are scheduled to begin operations on November 5, 2018.

For the Melbourne office, Lewis-Sydney GM Steven Reilly will oversee the activation. Activities involving Lewis’ Melbourne-based clients will be made in the branch itself. The agency is also accepting applications for an associate director to manage the office.

“As planned, we’re expanding quickly. With two new offices opening as we complete our first quarter and with almost twenty percent of our planned new hires in place, we're on track to meet our APAC 2020 goals,” said Lewis APAC SVP Emma Jenkins.

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