PRIA announces Golden Target winners

By Jonas Lopez in Marcoms News on

PRIA logoThe Public Relations Institute of Australia (PRIA) held its annual Golden Target Awards last night at the Sydney Opera House, with what is reportedly the largest-ever field of nominees spread across 29 categories.

“There is no higher honour in Australia for Public Relations and Communication professionals than winning a National Golden Target Award, and this year the Awards attracted a record number of entries from all sectors of the industry, and from every State and Territory in the country,” said PRIA CEO Anne Howard.

“During the past twelve months, PRIA drew on the expertise, knowledge and experience of senior industry professionals to completely overhaul the Golden Target Awards to ensure they reflect contemporary practice in today’s fast changing industry and remain the most prestigious and hard to win accolade in the PR and communication calendar.”

Red Agency went on a roll as in the recent State Awards, winning the Large Consultancy of the Year title, a Future Leaders gong for Ayla Fitzgibbon, and three campaign awards.

FULLER Brand + Communication and Sauce Communications pocketed the Medium Consultancy of the Year trophy, with Sauce winning for the second year in a row.

“This is possibly the most exciting win Sauce has had to date. It is an honour to be recognised within this industry, and it is thanks to the dedication and teamwork that I have the pleasure of seeing across our offices every day,” said agency director Liane Sayer-Roberts.

The Small Consultancy of the Year honours went to Elevate Communication and VIVA! Communications, which was a first-time finalist. “Wow! This is an absolute honour and career-defining moment,” said VIVA! principal/owner Kirsten Bruce on the sudden triumph.

For the In-house PR Teams of the Year, the Corporate title went to The Finder.com.au and the Government award was bestowed on the WA Public Transport Authority’s Corporate Communications division.

The Sefiani Communications Group also shone on stage taking ownership of five campaign awards, including the National Campaign of the Year gong.

On the winning campaigns, Sefiani managing director Robyn Sefiani said: “Working closely with the courageous and determined Brieana Rose and pro bono legal adviser Fiona McLay to achieve legislative change for image-abuse offences has been both inspirational and a privilege. The positive outcome of our work has been a career highlight.”

The full list of awardees is available on the Golden Target section of the PRIA website.

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Poem lands four new accounts

By Jonas Lopez in Marcoms News on

PR agency Poem has much work cut out for this year with four new accounts on the books..

The agency announced today that it has partnerships with Property NSW, the annual business conference Purpose, luxury boutique hotel chain Ovolo, and furniture retailer Fantastic Furniture.

“We’ve hit a nerve with clients who are fed up with the traditional agency model and excited by our hybrid approach between that of a PR and creative agency,” said Poem co-founder Matt Holmes.

InsideOut partners with Briggs & Stratton

By Jonas Lopez in Marcoms News on

NSW PR outfit InsideOutPR has signed up the Australian arm of American engine manufacturer Briggs & Stratton as a new client.

The new partnership came after InsideOut successfully presented a new pitch for Briggs & Stratton’s product line, which includes lawnmower engines, mobile petrol-powered emergency generators, pressure washers, and cleaning solutions.

“We are thrilled to be #working with @briggsstratton and we are ready for the year ahead. Watch this space for more to come!” read a Tweet on InsidePR’s profile.

Viva! welcomes F/NE to GlobalHealth PR

By Jonas Lopez in Marcoms News on

South African health communications consultancy F/NE is now part of VIVA! Communications’ remit as service provider to the GlobalHealthPR network.

The Johannesburg-based agency sought partnership with GlobalHealthPR to further cultivate communications ties with various international healthcare providers and apply it towards improving the quality of the healthcare industry in Africa.

F/NE stated that the development is essential considering at least half of all Africans need steady access to modern healthcare services. The providers comprise pharmaceutical companies, medical-device manufacturers, and advocacies, among others.

“F/NE will inject significant strength into our unique global healthcare communications network and offer all partners, invaluable strategic communication insights and expertise which we can all share with our respective clientele,” said VIVA! Communications head Kirsten Bruce.

Bio-Oil on Red Agency client list

By Jonas Lopez in Marcoms News on
Skincare treatment company Bio-Oil has landed the PR and communications services of Red Agency, B&T revealed today.   

The new account is an expansion of Red Agency’s relationship with Bio-Oil parent firm Aspen Australia. It allows Red Agency to handle Bio-Oil’s integrated communications and marketing strategy for 2018, centreing on encouraging users to follow the product’s recommended-use guidelines to apply twice a day for maximum results. Cohesive ideas for Bio-Oil’s long-term PR and social influencing potential helped Red Agency win the account, said Aspen Australia marketing manager for over-the-counter consumers Michelle Quinn.

Healthcare practitioners, partner organisations, and retailers will be tapped further to aid in promoting the product, which is designed to treat scars and stretch marks.

“Health and wellbeing is an increasingly important focus for many Australians, and it’s exciting to be awarded the opportunity to work

Cannings Purple welcomes new CEO

By Jonas Lopez in Marcoms News on

Perth PR outfit Cannings Purple has filled in a new CEO position, with current director Annette Ellis assuming the helm.

Ellis’ new position will put her in overall coverage of the company’s daily operations. As part of the new organizational structure, current associate director Fran Lawrence will be promoted to corporate affairs director. Current managing director Warrick Hazeldine will be tasked to outline the company’s strategic direction while “providing clients and growing key markets,” the company stated.

The promotion is full-circle for Ellis, who joined the company as associate director in 2008 and landed the directorship two years later.

“These appointments position us well to continue to lead the market in the provision of specialist services in the areas of strategic communications advice, media management, stakeholder relations, crisis communications and influential, multi-channel campaigns,” said Hazeldine.

Agent99 lands Product of the Year service deal

By Jonas Lopez in Marcoms News on

Independent PR outfit Agent99 scored a triumph as a result of this year’s Product of the Year Australia Awards, with the company being recognised as the award body’s official communications provider.

Agent99 was initially hired to help the Product of the Year Awards team prepare for this year’s awards night, as earlier reported over Influencing.

Under the new setup, Agent99 will devise and execute a comprehensive plan of action to build up interest for the 2019 Product of the Year Awards show in November 2018. This includes covering all categories of the Awards night and the winning brands through influencer content which highlights stories that speak the most about the brand.

“I was really impressed with the work carried out by Agent99 over the past three months and the excellent results they delivered in the lead up to and following the 2018 winner announcement. I’m really excited to see what they can achieve throughout the year and in particular deve

Ogilvy PR moves up staff

By Jonas Lopez in Marcoms News on

Some members of Ogilvy PR are moving up in the organisation, the agency announced today.

At the executive level, current deputy CEO Richard Brett lands the CEO spot from Kieran Moore, who wraps up seven years at the helm to head Ogilvy PR Australia. Moore is currently CEO of PR and PA for WPP AUNZ, but her new job will bring the satellite businesses of Ogilvy PR, such as Howorth Communications, Pulse Communications, and Ogilvy’s social media service, under her aegis.

Elsewhere in the Ogilvy PR organisation, former agency strategy and planning director Kaz Scott sits as the new chief influencer officer while ex-Nova Entertainment finance and operations director Caitriona Circosta is the agency’s new finance director. Jacqui Abbott lands the managing directorship of Pulse after ten months as deputy managing director.

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