PRIA announces Golden Target winners

By Jonas Lopez in Marcoms News on

PRIA logoThe Public Relations Institute of Australia (PRIA) held its annual Golden Target Awards last night at the Sydney Opera House, with what is reportedly the largest-ever field of nominees spread across 29 categories.

“There is no higher honour in Australia for Public Relations and Communication professionals than winning a National Golden Target Award, and this year the Awards attracted a record number of entries from all sectors of the industry, and from every State and Territory in the country,” said PRIA CEO Anne Howard.

“During the past twelve months, PRIA drew on the expertise, knowledge and experience of senior industry professionals to completely overhaul the Golden Target Awards to ensure they reflect contemporary practice in today’s fast changing industry and remain the most prestigious and hard to win accolade in the PR and communication calendar.”

Red Agency went on a roll as in the recent State Awards, winning the Large Consultancy of the Year title, a Future Leaders gong for Ayla Fitzgibbon, and three campaign awards.

FULLER Brand + Communication and Sauce Communications pocketed the Medium Consultancy of the Year trophy, with Sauce winning for the second year in a row.

“This is possibly the most exciting win Sauce has had to date. It is an honour to be recognised within this industry, and it is thanks to the dedication and teamwork that I have the pleasure of seeing across our offices every day,” said agency director Liane Sayer-Roberts.

The Small Consultancy of the Year honours went to Elevate Communication and VIVA! Communications, which was a first-time finalist. “Wow! This is an absolute honour and career-defining moment,” said VIVA! principal/owner Kirsten Bruce on the sudden triumph.

For the In-house PR Teams of the Year, the Corporate title went to The and the Government award was bestowed on the WA Public Transport Authority’s Corporate Communications division.

The Sefiani Communications Group also shone on stage taking ownership of five campaign awards, including the National Campaign of the Year gong.

On the winning campaigns, Sefiani managing director Robyn Sefiani said: “Working closely with the courageous and determined Brieana Rose and pro bono legal adviser Fiona McLay to achieve legislative change for image-abuse offences has been both inspirational and a privilege. The positive outcome of our work has been a career highlight.”

The full list of awardees is available on the Golden Target section of the PRIA website.

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He joined the Chicago-based company in early 2017 after 18 years with advertising agency Leo Burnett - but much of that overall time was spent abroad.

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Follow Renshaw on Twitter and LinkedIn.

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