Sampson back with Kate & Co PR

By Jonas Lopez in Marcoms News on

Kate & Co PR logoThe Kate & Co. PR agency has welcomed the return of Gemma Sampson.

B and T reported that Sampson is working at Kate & Co. PR on a contractual basis, to aid the agency in the spring season. She just wrapped up over seven years as national PR manager for retail chain Myer.

Sampson was one of Kate & Co. PR’s pioneer employees when the agency opened back in 2009, running several key accounts.

“I’m thrilled that Gemma has made a return to the Kate & Co. PR family in a contract role. Her longevity and permanence in the communications industry is a real testament to the publicist she is today,” said Kate & Co. PR founder/managing director Kate Keane.

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Tide.PR lands My Occ Health Record account

By Jonas Lopez in Marcoms News on

tide.pr has become the representing agency for My Occ Health Record (MOHR).

The new deal will see the tide.pr team work with MOHR to educate Australian business operators with new systems to monitor their employees’ healthcare.

One particular aspect of the system is the Daily Health Check, which guides management with scanning their workplace to ensure it is safely accessible to employees, including tracking for health conditions.

“2020 has proven to be a challenging year for workplaces. It is more important now than ever before for companies to invest in the wellbeing and health of their staff. We’re thrilled to be working with the team at My Occ Health Record and look forward to increasing awareness about the company and its innovative offering to help Australian businesses adapt and more efficiently support their employees,” said tide.pr director Stacey McArdle.

AMPR takes on new clients

By Jonas Lopez in Marcoms News on

The AMPR Group has signed on three new clients, reported Mumbrella.

The agency’s duties for the first client, cosmetics maker Revlon, will be to handle its ANZ communications duties.

ANZ representation will also be the focus of AMPR’s deal with luxury products company Elizabeth Arden.

For clothing retailer H&M, AMPR will run PR and brand awareness for the company’s new Australian online store and loyalty program. Both sides have worked together on previous projects over the past two years.

Haystac tapped for Jaguar Land Rover account

By Jonas Lopez in Marcoms News on

BWM Dentsu agency Haystac has landed PR representation for Jaguar Land Rover Australia.

The new deal will see Haystac run trade and lifestyle PR, content creation, ambassador management and influencer engagement for the British automaker. 

“We’re thrilled to be working with an esteemed global brand such as Jaguar Land Rover, and its vision to go above and beyond is in absolute alignment with our ethos here at Haystac. We look forward to working closely with our Dentsu agency partners and the in-house Jaguar Land Rover team to make the brand’s mark locally,” said Haystac managing director Simone Pipkorn.

“Haystac excited us with their understanding of our brand and position in market. They offered forward-thinking tactical ideas to bring to life a robust strategy to help us foster brand love for the Land Rover and Jaguar badges. We now have the added benefit of working with several Dentsu agencies which will place integration at the heart of all our

Vuki Vujasinovic on 10 years of Sling & Stone

By Seamus Byrne in Marcoms News on
"I was 23 and had a whopping two years of PR agency experience. On paper, I was far too young to start an agency or any real business."
 
In September, PR agency Sling & Stone celebrated 10 years of operations. With a swag of agency awards and offices in the USA and New Zealand now part of the business, Vuki Vujasinovic can't help but laugh at how brazen it seems now to have opened his own operation.
 
"I was at a big agency and I worked on a lot of tech brands and I loved it. It was really enjoyable," says Vujasinovic. "But I also felt like a certain type of client was hamstrung. So I kind of started the agency out of frustration at how big agencies could be kind of bureaucratic and slow to move in a world that was moving a bit faster. I don't say that to judge them, what they do is fine, but that business model just didn't work well with smaller up and coming companies."
 
With that in mind, Vujasinovic focused on this s

PRIA’s national conference goes online

By Elliott Richardson in Marcoms News on
The Public Relations Institute of Australia’s annual conference, due to be held on 27 and 28 October has been shifted entirely online due to the COVID-19 pandemic.
 
This year’s conference will be focused on the government and business responses to the pandemic and how the PR industry will be impacted by such dramatic changes in the way we work.
 
PRIA national president Leigh McClusky said the theme of this year’s conference came from a desire to analyse how the pandemic had benefited some but impacted others.
 
“The theme for the conference was borne out of the tumultuous year that 2020 has been and the impact it has had on our industry, where for some it has been a major challenge whilst for others it has delivered new opportunities,” McClusky said.
 
She adds that COVID-19 has changed the way PR professionals now interact with their audiences and this will be a key component of the conference.
 
“I think in the short

360PR lands BATHEFEX account

By Jonas Lopez in Marcoms News on

NSW agency 360PR has become the agency of record for the BATHEFEX home spa essentials line.

Produced by Chemcorp International, the BATHEFEX line comprises Epsom salt baths available in various fragrances, hand/leg masks, and soaps. It is being angled as an end-of-day relaxation product.

Select outlets in Sydney are currently carrying the products.

“BATHEFEX believes in the art of bathing, it is a ritual we live and breathe. We are excited to re-launch this brand into the market. They are affordable, readily available and contain sought-after ingredients, wrapped up in beautiful packaging,” said Chemcorp International marketing manager Erica Galea.

New clients are in at Polkadot

By Jonas Lopez in Marcoms News on

Polkadot Communications is marking spring with four new clients on the rolls.

Nomo Chocolate and fast food chain Rashays have been added to Polkadot’s food practice. Nomo and Polkadot previously worked on an Easter 2020 project. Rashays, meanwhile, joined a market tiff between McDonald’s and Hungry Jacks by introducing its own signature stacked burger.

For the beauty practice, the agency will handle the account for international beauty tech company Foreo. Specialising in skincare and oral hygiene devices, Foreo had spent some time searching for an agency of record but Polkadot’s pitch stood out among a number of candidates.

The health and wellness portfolio has Tasmanian company VBreathe pencilled in. The account was secured as more demand for air purifiers rose as a result of the pandemic. 

“Whilst we have certainly seen some setbacks in our travel client portfolio, we have added some really exciting new brands to our agency this year; each with their

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