The Bravery creates new travel campaign
By Jonas Lopez in Marcoms News on Thursday, 23rd May 2019 at 11:41amSurry Hills creative/PR agency The Bravery has collaborated with travel supplies store Kathmandu, and creative outfit Republic of Everyone, on a new campaign for sustainable travel habits, called Helpful or Harmful?.
Designed as part of Kathmandu’s World Ready global campaign, Helpful or Harmful? explores the issues of sustainable tourism in various parts of the world, even more so how tourist behaviour and attitudes may affect the communities they visit. The object is to guide tourists on how to change their ways to better immerse themselves in the destinations they would visit in the future, and to be more mindful of the long-term impact of their visit on the local community.
Documentary filmmakers Doss Flamingoss and The Feed host Jan Fran (pictured) joined the campaign b...
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