Wunderman Thompson and Penfold’s launch new campaign
By Jonas Lopez in Marcoms News on Tuesday, 01st September 2020 at 3:17pm
Wunderman Thompson Australia has embarked on a new campaign with Aussie winemaker Penfold’s, called “Meet Extraordinary.” (pictured)
A joint undertaking with Antibody creative director Patrick Clair, the campaign showcases some of the biggest milestones in the company’s history, which inspires people to go beyond self-imposed limits. A new 30-second commercial is being produced for worldwide release, laced with Clair’s signature style of melding poetic images with deep symbolism.
“The new global brand platform was born of unearthing the truths hidden in the incredibly storied history of the Penfolds brand. One filled with innovation, creation and relevant truths to today’s consumer. Taking the core DNA strand of self-belief that lives within the ...
To continue reading this article...
More Marcoms News
IN PR: Aston joins Woolworths from Min Graham's office; Landers lands in-house
By Staff writers in Marcoms News on Friday, 10th July 2026 at 4:55pm
IN PR: Tara Pereira jumps to Main Sequence; Maven adds SUR Direct to roster
By Staff writers in Marcoms News on Thursday, 09th July 2026 at 5:41pm
IN PR: Honner joins FINN Partners; Wardlaw becomes McCann MD
By Staff writers in Marcoms News on Wednesday, 08th July 2026 at 4:54pm
IN PR: Bradley joins Unharm; Siljic steps up at UMM
By Staff writers in Marcoms News on Tuesday, 07th July 2026 at 3:18pm
IN PR: We. Comms expands APAC leadership; Wiseman finds home in Archetype
By Staff writers in Marcoms News on Monday, 06th July 2026 at 5:44pm
IN PR: Perera's new gig after a year break; Butcher leads marketing at Smokeball
By Staff writers in Marcoms News on Thursday, 02nd July 2026 at 3:29pm
IN PR: GWPR annual index survey open; Gevert joins Bronwyn Tasker
By Staff writers in Marcoms News on Wednesday, 01st July 2026 at 4:04pm
Media news latest
Marcoms news latest