Wunderman Thompson and Penfold’s launch new campaign
By Jonas Lopez in Marcoms News on Tuesday, 01st September 2020 at 3:17pmWunderman Thompson Australia has embarked on a new campaign with Aussie winemaker Penfold’s, called “Meet Extraordinary.” (pictured)
A joint undertaking with Antibody creative director Patrick Clair, the campaign showcases some of the biggest milestones in the company’s history, which inspires people to go beyond self-imposed limits. A new 30-second commercial is being produced for worldwide release, laced with Clair’s signature style of melding poetic images with deep symbolism.
“The new global brand platform was born of unearthing the truths hidden in the incredibly storied history of the Penfolds brand. One filled with innovation, creation and relevant truths to today’s consumer. Taking the core DNA strand of self-belief that lives within the ...
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